Makeup-lovers might use cosmetics to feel their prettiest 364 days of the year, but Halloween [1] is reserved for scary, gory costume makeup. Oct. 31 allows those with a crafty hand, an arsenal of brushes, and some face paint to transform into the creepiest versions of themselves. With the rise of Instagram stars and hashtags (such as the #100daysofHalloween challenge), we predict this year will be the wildest one yet when it comes to costumes. To get you started on your gory mission, we rounded up some of the most terrifyingly gorgeous (or just plain horrifying) makeup-centric costumes from Instagram.
— Additional reporting by Tori Crowther