Seriously, Has Contouring Gone Too Far?
Thanks to the Kardashians, contouring has evolved from a professional technique to the everyday woman's essential. It's even spawned a variety of spinoff methods, including clown contouring, henna contouring, and tontouring. But let's be real: while we're a huge fan of the technique (who would be opposed to shading away a double chin?), it isn't a necessary part of a daily makeup routine.
This season, the models of the Spring 2016 Hood by Air show prowled the catwalk with a full face of makeup — pre-blended contouring, to be specific. The look makes more sense once seeing the collection, which was inspired by plastic surgery and bandages.
According to The Cut, designer Shayne Oliver specifically sent MAC Cosmetics artist Inge Grognard images and YouTube videos of unblended contour makeup as reference points. "Why do young people — who are already almost perfect — think they need that stuff to become even more beautiful? [This look] adds question marks and really fits the collection," Grognard told The Cut.
Many people think cosmetics are part of the problem in the quest for perfection, but true beauty lovers know that is a bastardisation of makeup's real power to inspire, entertain, and start a conversation.
The adaptation of contouring as a daily technique is part of a larger issue — society's expectation of women to look perfect at all times. In a very meta way, the look at Hood by Air involves using cosmetics to make a strong comment: you are perfect as you are. Read on to see the gorgeous women (and men!) of Hood by Air rocking unblended contour.