Sophie Ellis Bextor has been snapped filming the new Rimmel advert in London today. She's been jumping on and off red buses, showing off her flawless, pale skin and shiny hair. I like her neutral lip gloss and subtle blue eye makeup, too.
So is she the new face of Rimmel? Well officially it's all hush hush but she's certainly the kind of pretty girl-next-door type that fits well with this iconic, British brand.