The Biggest It Haircut London Girls Are Getting This Summer
Lobs may not be new — in fact, everyone from your next-door neighbour to big-name celebrities have probably tried the look at one point — but the haircut certainly isn't going anywhere. Short for "long bob," the style has been around for eons, but it had its first big moment in 2015 when nearly every celeb graced the red carpet with it. Since then, the look has evolved into a cut you see on almost every Instagram feed. But just because it's popular doesn't mean you can't make the lob unique to you by switching up the texture — and you can even create it without cutting your hair at all. Hairstylist and Toni & Guy International Artistic Director Efi Davies explains ahead why London It girls are still getting the haircut that just keeps on giving and why it's not going out of style anytime soon.