Whether you love skin care or you want an all-expense paid trip to Japan, you're going to want to see what Tatcha [1] has in store for mid-August. The brand is asking its skin care [2]-loving fans to reflect on what they love about themselves in social media contest to celebrate the launch of the brand's new The Silk Peony Melting Eye Cream.
Tatcha is inviting you to scroll through your camera rolls until you find the very first selfie on your phone ("the oldest one," as the brand says). Then, it's asking you to post it on Instagram with a caption that lists three things you see and love about yourself (with, of course, the hashtags "#tatcha" an "#eyeseetatcha" so that the brand can see it). While the prize is sweet — a trip to Kyoto, Japan that includes airfare and accommodations for four nights — the contest is thought-provoking for anyone who enters.
It makes sense that Tatcha [3] would design a contest in this way, as the new eye cream is gorgeous both inside and out. The rich cream absorbs is loaded with antioxidants and absorbs into skin to leave it feeling silky.
See the new eye cream, ahead, and look out for Tatcha's contest on Instagram on Aug. 15.
Tatcha The Silk Peony Melting Eye Cream
Tatcha The Silk Peony Melting Eye Cream [4] ($60)
Tatcha The Silk Peony Melting Eye Cream
Tatcha The Silk Peony Melting Eye Cream [5] ($60)
Tatcha The Silk Peony Melting Eye Cream
Tatcha The Silk Peony Melting Eye Cream [6] ($60)
Tatcha The Silk Peony Melting Eye Cream
Tatcha The Silk Peony Melting Eye Cream [7] ($60)
Tatcha The Silk Peony Melting Eye Cream
Tatcha The Silk Peony Melting Eye Cream [8] ($60)
Tatcha The Silk Peony Melting Eye Cream
Tatcha The Silk Peony Melting Eye Cream [9] ($60)