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Get thyself prepared by slipping into your most comfortable pair of shoes and downloading a nice, long podcast, because you're going to brave the perennial long lines at Trader Joe's to get your hands on its Shea Butter & Coconut Oil Hair Mask [3].
I'll tell you why: It contains super moisturising ingredients like, hmm well, shea butter and coconut oil, plus vitamin E and argan oil, which leave your hair silky. In my experience, the mask also controls frizz and keeps shorter new hairs from sticking up. Its smell will turn your shower into a tropical beach and make you wish just a tiny bit less for warmer weather. You only need to leave it on for three to five minutes, so you can use it as often as you'd like. And its price of $4 will leave plenty of money in your wallet to spend on other TJ necessities, like its trendy turmeric salad dressing [4] and all of the hummus and chips your heart desires [5].
You might be thinking this is suspiciously too much praise for a hair mask, but here's why you can wholeheartedly trust my opinion: I'm a hair product snob.
It's not that I don't like Trader Joe's and its cheap beauty finds; it's just that my taste in hair products has been a little more on the high-end side. Honestly, I would have never bought this mask except that the checkout line was so freaking long that I ended up staring at the beauty aisle for way longer than anticipated while waiting to pay. Before this hair mask, I truly had better experiences with buys that required investment, like my former favourite deep conditioner, which retails for $55.
I'm not the only one who loves this thing either. Beauty insiders on Instagram are talking about the mask's "putty-like" consistency, which softens once mixed with a bit of water, and raving about the mask's anti-frizz powers, saying things like "this is a massive winner" [6] and "I will absolutely repurchase this [7] the next time I am in the store." Same, people of the internet. Same.