The 25 UK-Based Beauty Bloggers You Need to Follow
Beauty bloggers truly are everywhere. More trusted than magazines and even some experts, we now turn to them for product reviews and inspiration, and brands know how big an impact their opinions can have. With millions of fans watching their videos every month and incredible opportunities falling into their lap, a lot of them are now more than just YouTube stars, becoming brand ambassadors, published authors, and even radio hosts and celebrities in their own right. To help you find your beauty soul mate, we've rounded up the 25 UK-based beauty bloggers you should know and follow, from established names to up-and-coming faces. Fair warning, though, you're about to add a lot of makeup items to your to-buy list.