Virgin Atlantic is updating its policy so that makeup is simply an option — no longer a requirement — for its female cabin crew members and ground employees. In a statement shared with HuffPost, a spokesperson for the airline said, "We want our uniform to truly reflect who we are as individuals while maintaining that famous Virgin Atlantic style. We have been listening to the views of our people and as a result have announced some changes to our styling and grooming policy that support this."

Virgin Atlantic's female employees are commonly known for wearing red lipstick, which matches the airline's colour scheme. That's in addition to the flawless face makeup and oftentimes elaborate updos flight attendants are typically expected to wear across the industry.

The aforementioned statement continued, "Not only do the new guidelines offer an increased level of comfort, they also provide our team with more choice on they want to express themselves at work. Helping people to be themselves is core to our desire to be the most loved travel company."