Model, activist, and author Charli Howard [1] can add one more title to her resume: beauty founder. The "in-between" model who challenges perceptions in the fashion world is bringing her inclusive messaging into the beauty space with her new brand, Squish Beauty [2].

Inspired by the cumulation of her own experiences dealing with sensitive skin, Howard designed Squish to help people celebrate their skin care woes. From scars and cellulite and acne [3], Squish embraces it all. The brand's first campaign features a diverse lineup of models, including disability activist Jillian Mercado [4], gender fluid twins Jake and Joseph DuPont [5], unibrowed model Sophia Hadjipanteli [6], curve model Lulu Bonfils [7], and many, many more.

"From day one, I wanted to use role models with real skin [8] in my brand images," Howard said. "All bodies are un-retouched, raw and real." By showcasing models photoshop-free, Squish makes skincare approachable for everyone.

As for the products themselves, they work to combat the daily frustrations that many people deal with, like hormonal acne and cracked lips. The three hero products – Cheeky Cherry Eye and Cheek Mask [9], Flower Power Acne Patches [10], and Jelly Lip Gloss – all focus on calming and hydrating the skin. They're paraben, sulphate, and perfume-free, so even those with sensitive skin can enjoy the products. The cherry on top? Squish's lineup is super cute and gram-worthy. With the rhinestone-embellished flower patches, and the cherry-shaped under eye mask, they not only tackle odd breakouts and dry skin, but the adorable packaging turns self-care into selfie time.

Check out Squish's all-star shoot, below, then scroll through to shop the brand's first drop. However, sadly the brand is currently only available in the US, so it's time to call your friends across the pond.

Shop Squish Beauty

This Insta-worthy Cheeky Cherry Eye & Cheek Mask [11] will instantly elevate #MaskingMondays. The unique shape conveniently covers both the under-eye and cheek area, while hyaluronic acid, collagen, lavender oil, and aloe vera work to de-puff and soothe the skin.

Jelly Lip Gloss

The early 90s are back with this Jelly Lip Gloss [12]. But forget the sticky, thick formula you once knew. The reinvented gloss is made with jajoba oil and glides on smooth for kissable lips.

Flower Power Acne Patches

Catch us wearing these Flower Power Acne Patches [13] on the daily. The 'grammable patches use hydrocolloid to dry out blemishes without harming the skin. Charli recommends that the patches be worn overnight for the optimal effect. But they're so cute, add them to any makeup look for an extra oomph.

SquishKit 1

Mask for days with the SquishKit 1 [14]. The kit includes five Cheeky Cherry Eye & Cheek Masks, one Jelly Lip Gloss, one hair bobble, a reusable bag, and one postcard.

SquishKit 2

Test out the entire collection with SquishKit 2 [15]. The box comes with three Cheeky Cherry Eye & Cheek Masks, one Flower Power Acne Patch pack, one Jelly Lip gloss, one hair bobble, one pouch and a postcard.