You're Going to Be Mesmerised by This Middle-Eastern Beauty Blogger
The Dubai-based makeup artist took her face painting expertise and turned it into an empire, Huda Beauty. The online space is where she sells her namesake collection that includes luxe lashes, glamorous faux nails, and black lash glue. Spoiler: she's currently making mink lashes, available June 1.
Huda appeals to women all over the globe because of her bubbly personality and positive message about makeup and self-image, but here are some other reasons we beauty fiends are enamoured with her.