Zac Efron, if you're reading this, we just want to know where you spritz cologne. It may not be appropriate request (for the record, we ask women the same question all of the time). But it's just more fun to envision you misting yourself (and your six-pack) in a halo of musk.
When we learned the news that you'd be the new brand ambassador and face of Hugo Man by Hugo Boss, we were pretty excited. In the press release, you are described as "the ultimate embodiment of millennial masculinity." We couldn't agree more.
While exact details about the 2017 campaign are still being kept a secret, we do know that it's going to be a "digitally-focused and multi-faceted campaign set to encourage younger generations to act on their passions to achieve their goals." You can watch a behind-the-scenes tease at Cosmo.com.