As I write this, I am fresh off the heels of a two-week holiday galavanting across Greece. This is not to brag, by the way, but rather to segue into how in that time I learned my share of Greek mythology, including but not limited to that of the mystical half-human, half-horse creatures known as Centaurs. Allegedly, they were drunks. Fathered by Zeus. Responsible for the slay of the all-mighty Hercules. Just your standard stuff.
Still, despite the layers of factoids I unraveled on my trip, nobody prepared me for what would follow me back home. I'm talking about Adam Driver's latest cologne ad for Burberry Hero.
If you haven't an earthly clue what I'm talking about, allow me to explain: Burberry recently released a campaign video featuring a shirtless Driver swimming in the ocean with Zoolander-like precision, casually transforming into a centaur by the end. Again, totally standard (and we presume no Herculean half-god was hurt in the making of said ad). Behold the thirst trap all of the internet neigh saw coming for yourself:
. . . Any questions?
"I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity," the brand's chief creative officer Riccardo Tisci said in a press release. "[Driver] has this incredible depth in articulating what masculinity means today — how strength can be subtle, and emotions can empower."
Clearly, as all good things go on the internet, people have . . . feelings. From the collective swoons to the "WTFs," it seems everyone on Twitter couldn't quite reign it in. Alas, some of our favourite musings ahead:
HUGE week for horse girls pic.twitter.com/0XMbcH0N2o— Chris Roney (@chrisroneyx) July 27, 2021
So in the new Burberry ad campaign it's revealed that Adam Driver is a centaur, which looking back, I can't believe I didn't notice before pic.twitter.com/H9NKSBwY46— HappyToast ★ (@IamHappyToast) July 27, 2021
Me in the parking lot at the beach when a centaur Adam Driver appears out of the water pic.twitter.com/h97gLl66N8— Josie✨ (@adamdriversputa) July 27, 2021
I have not seen the Ghostbusters trailer but I did enjoy the cologne ad where Adam Driver becomes a centaur— Alex Kane 🍂 (@alexjkane) July 27, 2021
adam driver doing a cologne ad where he becomes a centaur is completely on brand for him pic.twitter.com/l7ASsiry98— M🌙 (@adambsolodriver) July 27, 2021