London's New Store, After Beauty, Aims to Fill the Sephora-Size Hole in Our Hearts
If you love beauty and you live in the UK, you are well aware of the fact that there's a Sephora-size hole in our country. Sure, we've got some really great beauty retailers, but none that seem to offer the same vast amount of products and beauty services as Sephora does. But there's a new store that's just arrived in London that aims to fill that void in our beauty-loving lives, and it's called After Beauty.
Just a short walk from Piccadilly Circus, After Beauty's three floors are full of over 5,000 beauty products across makeup, hair care, skin care, bath and body, fragrance, nails, wellness, and men's grooming. And while the store was made for beauty-lovers, it was also very much made with Instagram in mind. Imagine neon lights on the walls, lifts covered in teddy bears, an area to show off your new manicure, and a selfie-ready vanity area where you try out products before making the commitment and spending a month's wages on a lipstick you end up hating.
Now that we've got your attention, let's break down what else the store has to offer.