Alicia Keys's New Moisturiser Will Make You Feel Fancy AF — For £30
For me, there is no divide between beauty and self-care. I view beauty, particularly skin care, as one of the purest forms of self-care. When you do a face mask or paint your nails, you're putting energy and time back into yourself, which is something I believe we could all use more of, especially these days.
Because of this, I love when a beauty product feels like an experience or a ritual, and that's the best way I can describe the new Skin Transformation Cream from Alicia Keys's new skin-care line. When I heard Keys was launching a beauty brand, I knew right there and then that it was going to be good. If anyone understands the importance of taking care of yourself, it's her.
The Keys Soulcare Skin Transformation Cream (£30) is a rich moisturiser and one of the first skin-care products to launch in the new line, along with a Sage + Oat Milk Candle and Obsidian Facial Roller. It's formulated with ceramides and hyaluronic acid to moisturise and plump skin, a naturally occurring mineral called malachite to purify, and bakuchiol, a plant-based ingredient often compared with retinol as it helps improve texture and tone.