Yes, 2020 has barely begun, and we're already predicting new haircut [1] and hair colour trends [2] for the new year. But, in case you're not yet ready to make a drastic hairstyle change [3], we've also scoped out the best new haircare products at Sephora for some style inspiration.
If your curls are looking crunchy [4] or your blowouts full of flyaways, there's something here for those situations. Maybe you're also mesmerised by TikTok hair braiding tutorials [5] and are looking for a product to keep those styles sleek [6]? Sephora's new products have you covered there as well.
No matter your hair needs [7], if you have hair, there's something here for you — shampoos, conditioners, and hair masks, too. Check out the best new haircare products at Sephora ahead — and make shiny, healthy styles a New Year's resolution.
Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo + Conditioner Set
Sol de Janeiro is not just for your body (and lips): meet the brand's Joia Strengthening + Smoothing Shampoo + Conditioner Set [8] ($45) to keep your hair soft, healthy, and strong. Both products are made with brazil nuts to moisturise hair and protect against frizz. They're also sold separately: Brazilian Joia Strengthening + Smoothing Shampoo [9] ($25) and Brazilian Joia Strengthening + Smoothing Conditioner [10] ($25).
Sephora Collection Curl Cream
There's a fine line between styles that look nicely defined and ones that just look a little too defined (and hard). If you're looking for sleek curls [11] that aren't crunchy, the rich Sephora Collection Curl Cream [12] ($12) helps to define everything from ringlets to waves, but won't weigh them down in the process.
Living Proof No Frizz Intense Moisture Mask
2020 brings a few new Living Proof leave-in conditioning treatments. This No Frizz Intense Moisture Mask [13] ($38) deeply moisturises hair of all textures and helps reduces friction between hair strands . . . which can lead to the frizz that nobody wants.
Living Proof Perfect Hair Day Weightless Mask
This Living Proof Perfect Hair Day Weightless Mask [14] ($38) is here to bring you the hair day of your dreams. The silicone-free treatment uses murumuru butter and the brand's patented healthy hair molecule for hair that's smooth, polished, well-conditioned, strong, and voluminous.
Living Proof Restore Repair Mask
Living Proof's Restore Repair Mask [15] ($38) is great for this time of year when Winter weather can strip hair of its moisture. This restorative treatment supports dry hair and works to reverse split ends and frizz from cold temperatures (or from hot styling tools), and also protects hair from future damage.
Rossano Ferretti 24/7 Vivace Dry Shampoo Créme
Rossano Ferretti 24/7 Vivace Dry Shampoo Créme [16] ($18) is a vegan dry shampoo cream that's made with peppermint, sage, and rosemary to absorb oil and sweat, and keeps hair fresh, soft, and flake-free between washes.
Drybar The Double Shot Blow-Dryer Brush
It's safe to say that anyone who's tried to blow-dry their own hair with a barrel brush has at one point either struggled to juggle both tools, or at least had some hand fatigue while holding them up. The good thing about this Drybar The Double Shot Blow-Dryer Brush [17] ($150) is that both the round brush and the hair dryer are combined into one lightweight, ergonomic tool using the same ionic technology as the already-popular Buttercup.
Shu Uemura Essence Absolue Multi-Purpose All-in-Oil Milk
This new Shu Uemura Essence Absolue Multi-Purpose All-in-Oil Milk [18] spray ($46) uses camellia and coconut oils to bring you smooth and glossy hair. Not only does it protect before styling, it can also be spritzed on for a boost of shine whenever you need it.
Shu Uemura Essence Absolue Nourishing Protective Oil - Travel Size
The Shu Uemura Essence Absolue Nourishing Protective Oil [19] ($28) is a versatile hair oil that can be used as a moisturising pre-shampoo treatment, a leave-in conditioning treatment overnight, or as a smoothing styling aid (with UV protection) when you're ready to go.
Devacurl Wavy Curls-on-the-Go
Get ready to bring your waves on the road with the new travel-size set of Devacurl Wavy Curls-on-the-Go [20] ($30), which joins the brand's existing curly travel kits [21]. This set includes the Lo-Poo Delight shampoo, One Condition Delight treatment, and the Ultra Defining Gel and Wave Maker styling products.
Rossano Ferretti 3.2 Intenso Moisturising and Smoothing Shampoo
Rossano Ferretti 3.2 Intenso Moisturising and Smoothing Shampoo [22] ($14-$35) moisturises and softens hair with a formula rich in minerals, vitamins, and antioxidants like bamboo and macadamia seed oil. It can help reduce frizz in both straight and curly styles and comes in a standard size and mini option as well.
Rossano Ferretti Parma 3.2 Intenso Moisturising and Smoothing Hair Mask Mini
With avocado (for hydration), shea butter (for protection), and sweet almond (for soothing), this new Rossano Ferretti Parma 3.2 Intenso Moisturising and Smoothing Hair Mask Mini [23] ($16) is a rinse-out treatment to help thick hair stay strong and shiny, too.
Devacurl Make Them Gel-ous Wavy Cleanse and Condition Liter Kit
If you're already a fan of the Devacurl product line, there's no reason to not stock up on large sizes and save money. The new Make Them Gel-ous Wavy Cleanse and Condition Liter Kit [24] ($92) has three products (low-poo shampoo [25], conditioner, and gel) to keep your waves clean, smooth, and shiny.
Devacurl Make Them Gel-ous Curly Cleanse and Condition Liter Kit
Girls and guys with more of a curl can stock up on this Devacurl Make Them Gel-ous Curly Cleanse and Condition Liter Kit [26] ($92) with the brand's original no-poo shampoo, conditioner, and a light defining gel, too (valued at $116).
Devacurl Make Them Gel-ous Super Curly Cleanse and Condition Liter Kit
Anyone who has curls to the max can take advantage of this Make Them Gel-ous Super Curly Cleanse and Condition Liter Kit [27] ($92). It stocks a liter-sized shampoo and conditioner from Devacurl's ultra-moisturising Decadance line, and a smaller maximum-hold gel.
Bumble and Bumble Hairdresser's Invisible Oil Hot Oil Concentrate — Single Dose
The powerful Bumble and Bumble Hairdresser's Invisible Oil Hot Oil Concentrate — Single Dose [28] ($8) is a little tube that you submerge in warm water before applying to your hair. It's packed full of castor oil (and six other oils) to leave your hair super hydrated and silky soft.
Rossano Ferretti Parma 2.2 Grandioso Extra Volume Shampoo
If you're looking to add some volume to your style, check out the Rossano Ferretti Parma 2.2 Grandioso Extra Volume Shampoo [29] ($14-$35) with keratin to give your hair an added boost. Not only do you get more body, the cleanser also has avocado, macadamia, and ginseng for softness and shine.
Rossano Ferretti Parma 2.2 Grandioso Volumising Conditioner Mini
That body-enhancing shampoo works well with its partner-in-volume, this Rossano Ferretti Parma 2.2 Grandioso Volumising Conditioner Mini [30] ($15). It's a lightweight vegan conditioner rich in antioxidants, minerals, and vitamins (A, D, and E) to bring volume to fine or thin hair.
Slip Pure Silk Glam Band
While this isn't technically hair care, the Slip Pure Silk Glam Band [31] ($55) covers your hairline when you're washing your face (or applying makeup). And, as anyone who has spent time blowing out and straightening their hair would agree, you definitely want to be careful not to get the hair at your edges frizzy or wet after all that work.