We're about to have many, many more good brow days ahead because Anastasia Beverly Hills is launching in Boots! [1] The latest buzzy brand to drop at the health and beauty retailer is one known for having a brow product to suit your every need. Fine felt tip pen? [2] Clear gel? Pomade? Classic pencil? Seriously, ABH has it all. And not only that but the brand launched its first foundation in 2019 [3] and first mascara in 2020. [4] Oh, and it has plenty of lip products to keep your makeup stash exciting, too.

The launch of Anastasia Beverly Hills follows many other exciting brands making their way to our local high street. We're talking Drunk Elephant [5], Uoma Beauty, MAC Cosmetics [6], Nars [7], and Dr. Jart+, to name a few. This is just the beginning for the retailer — with initiatives and brands coming in quick, there's lots more to come.

Anastasia Beverly Hills launches 1 April both in Boots stores and online at Boots.com [8].