ASOS is a treasure trove when it comes brilliant beauty buys. It's also ridiculously (read: dangerously) easy to pop a couple of beauty products into your bag when you're trawling the site with the aim of updating your wardrobe (you can shop the ASOS sustainable edit [1] to keep things relatively guilt-free). Whether you're looking for a red lipstick [2] to go with your new outfit or you need a top-up of your favourite serum from The Ordinary [3], ASOS has all the beauty products you could possibly need.
But with well over 6,000 face and body products on the site, if you're just browsing, it can be tricky to know where to start. Well, we're happy to act as your friendly shopping enabler, because we've got some inside intel from the team at ASOS. From a must-have lipstick to the mascara that is better than sex (some of the time), these are the 11 bestselling beauty products on ASOS.
Pixi Glow Tonic
Pixi had us at "glow" with this. Simply saturate a cotton pad with this coveted elixir and sweep over the skin post-cleanse. Inside Pixi Glow Tonic [4] (£18) is glycolic acid, which exfoliates and brightens, ginseng that boosts skin circulation, and aloe vera that leaves your complexion beautifully hydrated. Glow and give it a try.
CeraVe SA Smoothing Cleanser
Inside this unassuming bottle is a brilliant cleanser boasting salicylic acid that exfoliates the skin making light work of bumps and blemishes. The CeraVe SA Smoothing Cleanser [5] (£12) also contains hydrating hyaluronic acid, as well as ceramides that strengthen the skin barrier so your complexion is calm, smooth, and happy. A must-buy for any beauty cabinet. Dealing with acne? Check out this list of the acne fighting ingredients [6] we rate.
MAC Little MAC Traditional Lipstick in Velvet Teddy
MAC Little MAC Traditional Lipstick in Velvet Teddy [7] (£10) is an iconic lipstick shade because it's so versatile. The perfect, slightly warm-toned, light brown-beige is highly pigmented with a rich, creamy finish that looks beautiful on all skin tones. With a very on-trend '90s vibe, you can wear it in the day with a slick of mascara or pair it with a smoky eye come nighttime.
Laura Mercier Translucent Loose Setting Powder
If you haven't tried the Laura Mercier Translucent Loose Setting Powder [8] (£30), it's well worth a go. The award-winning, finely milled powder sets makeup in place for 12 hours, leaving your complexion matte but still luminous. Think of this like a real-life filter for your face; your makeup will look perfected with the swirl and buff of a brush.
Hanz De Fuko Claymation Hair Wax
Want to add texture and hold to a short haircut? Look no further than Hanz De Fuko Claymation Hair Wax [9] (£18), which is a clay-wax hybrid. It's completely natural and gives your hair a pliable, matte finish. A unisex buy, it's perfect for adding texture to a pixie cut hairstyle [10].
Revolution Awesome Double Flick Thick and Thin
Not only is this Revolution Awesome Double Flick Thick and Thin [11] (£4) mind-blowingly affordable, but you also get two eyeliners in one. With a fine and thick pen, this is totally versatile whether you want to tightline, create a bold flick, or attempt something graphic.
The Fox Tan Rapid Tanning Mist
Planning a winter sun getaway? Then you'll want to pack The Fox Tan Rapid Tanning Mist [12] (£14). This skin-nourishing spray contains almond oil and sunflower seed oil and is formulated with skin-boosting actives like adenosine triphosphate (ATP) that brand claims energises cells to accelerate your skin's production of melanin, which is the pigment that makes you look tanned.
Garnier Pure Active Charcoal Anti-Blackhead Peel-Off Mask
Packed with oil-soluble salicylic acid and charcoal, Garnier Pure Active Charcoal Anti-Blackhead Peel-Off Mask [13] (£4), is ideal for anyone wanting to tackle blackheads and blemishes as it both breaks up dead skin cells on the surface of your skin and draws out impurities from inside your pores. Apply to your T-zone, wait 20 to 30 minutes, then peel off for clearer skin with minimal faff. Easy.
Too Faced Better Than Sex Mascara
Love a full-on lash look? Too Faced Better Than Sex Mascara [14] (£22) thickens, lengthens, and curls the lashes for a standout finish. The hourglass-shaped wand helps to coax amped-up volume, while film-forming polymers helps to set the formula in place so it's longwearing and smudge-proof.
The Ordinary Niacinamide 10% + Zinc 1%
If blemishes are a concern, then look no further than The Ordinary Niacinamide 10% + Zinc 1% [15] (£5), an affordable oil-free serum. The masterful combination of niacinamide and zinc means this formula calms blemishes and regulates sebum production to prevent more spots occurring. Combine this with the Cerave SA Smoothing Cleanser and blemishes won't stand a chance.
Bondi Sands Self Tanning Foam Dark
With a heavenly coconut scent, Bondi Sands Self Tanning Foam Dark [16] (£15) is easy to apply for a streak-free finish. It's also great if you're in a hurry as it can be washed off after one hour, or left on for six if you want a darker finish. It contains vitamin E and aloe vera so it won't dry out your skin like some fake tans can. We love this formula so much that it made it into our edit of the best fake tans [17] — see what else made the cut.