POPSUGAR UK

All Beauty Brands That Are Giving Back During the Coronavirus Pandemic

13/05/2020 - 10:55 AM

As we navigate our way through these uncertain times and try getting our heads around social distancing, lockdown, and things changing from day to day due to the spread of coronavirus, we're forced to adapt our routines. However, it's extremely encouraging to see so many businesses come together and help out on the front line. And, the beauty [1] industry is no exception - from the bigger brands, the independent brands to people, everyone is doing their bit and giving back in these testing weeks.

From giving supplies to hospital workers, donating a percentage of their sales to charities that help individuals, or turning manufacturing facilities to make free sanitiser, they've been leading the charge. Whilst of course, we value products that make us look good every day, but nothing is more amazing than acts that make us feel good. And now, in a crisis it's stepping up to support customers, the vulnerable, key workers and our beloved NHS [2].

Check out some of the brands [3] that are giving back in different ways to those affected by the spread of the coronavirus.

Augustinus Bader

If you've invested in a tube of the Augustinus Bader cream [4], then you know it how much it can help your skin when it needs some major TLC (and even when it doesn't). In the wake of the pandemic, the brand has shifted its focus to helping frontline workers around the world in their time of need. The brand has manufactured 60,000 bottles of hand sanitiser that are all being donated, with the first 20,000 going to frontline workers, hospitals, and care homes. In addition to alcohol (the formula is 68% alcohol to be exact), the hand sanitiser also includes glycerin to keep hands from over-drying from repeated use.

"With the ethos of Augustinus Bader built upon a mission to help and heal others, we are proud to be able to give this considered, reactive donation to those fighting the COVID-19 virus, says Charles Rosier, co-founder of the brand.

The Davines Group

The Italian-based company, which consists of hair and skincare brands Davines, Comfort Zone, and Skin Regimen, has produced over 100,000 of their Good Hope Gel hand sanitising gel to be donated to communities and charities around the world. Half of those bottles has gone to help people in the brand's home city of Parma, while 60,000 units are being distributed to "charities and the international Davines, Comfort Zone, and Skin Regimen community, including the NHS in the UK," the brand said in a statement via email.

Davines [5]

Jo Malone, Along With the Estée Lauder Companies

As the world is faced with the impact of the COVID-19 pandemic,Estée Lauder [6] has come together to spread it's family values of spirit and giving, and they're doing just that by making several contributions to support global charities.

They're also going one step further. Using the UK-based Jo Malone London [7] manufacturing facility, the company is making thousands of units of hand sanitiser a week for both frontline healthcare professionals and key workers who are helping those affected. They're also donating thousands of hand cream, body cream, and body wash products to express our gratitude to those working under challenging conditions.

Dr. Paw Paw

After receiving tons of requests from NHS staff dealing with cracked hands and lips, Dr. Paw Paw launched an initiative where they give away two balms to any frontline workers who head to the brand's website [8] (you can also have them sent to a frontline worker if you'd like). But Dr. Paw Paw's support didn't stop there. Instead of using the its social media channels to feature "hero products," the brand is highlighting real-life heroes who are working each day to keep us safe. They've received over 100 nominations thus far (email info@drpawpaw.com to nominate a friend or family member!).

MAC

M·A·C Cosmetics [9] has announced that its long-standing VIVA GLAM [10] campaign – which supports organisations and programmes providing essential needs and services – will dedicate $10 million USD towards 250 organisations all over the world that are on the front lines helping people at higher risk during the COVID-19 pandemic. One of the charities it's helping in London is Positive East [11]- a support service that will be moving solely to online so it can continue to offer counselling, welfare benefit advice, peer support and psychology services.

Elemis

Elemis [12] are working directly with multiple NHS trusts across the UK to supply hand creams to NHS staff and health care workers. ELEMIS has to date donated over 10,000 hand creams.

Boots UK, In Partnership With the Hygiene Bank

Boots UK [13] and The Hygiene Bank [14] have joined forces to support the NHS staff [15] working in hospitals across the UK with a huge donation of over 200,000 toiletries.

Thanks to the distribution support of FareShare [16], thousands of essential toiletries will be available — including hand cream, toothpaste, and shower gel — to help frontline workers get access to hygiene essentials and vital wash stations between their busy shifts. Using FareShare's established network has meant that the toiletries will also be sent directly to local charities to distribute where they are needed in the community, and to the vulnerable who are now in more need than ever of hygiene essentials.

Crazy Color

Due to the pandemic, the hair colour brand has slowed down business and halted shipping any products outside of the UK. That doens't mean they haven't been busy behind the scenes. Crazy Color created 60,000 bottles of a limited-edition Hand, Face, + Body Moisturiser (featuring a truly joyful, smile-inducing packaging design) and donated them all to the NHS.

Louis Vuitton Moët Hennessy (LVMH)

Bernard Arnault, chief executive of LVMH [17], has called for the company's various production sites that usually produce perfumes for Dior [18], Givenchy [19], and Guerlain [20] to now manufacture substantial quantities of hydroalcoholic gel. The gel will be delivered free of charge to the French health authorities as a priority. Through this initiative, LVMH intends to help address the risk of a lack of product in France, and to help medical workers and essential employees to be able to protect themselves from the spread of the virus.

L'Occitane

L'Occitane has donated over 10,000 hand creams to NHS and HSE staff across the UK & Ireland. Additionally, the L'Occitane Group [21], has decided to reassign some of its facilities to manufacture 70,000 litres of hand sanitiser. These products will be donated to the health authorities and healthcare workers.

But it doesn't stop there. The company will also distribute 25,000 units of soap and hand cream to staff of Assistance Publique – Hôpitaux de Paris (AP–HP – the Paris university hospital trust). This is part of its efforts to support healthcare workers fighting the epidemic across the countries in which it operates.

Elizabeth Arden

Elizabeth Arden [22], one of the Revlon Prestige Brands, is supporting the NHS during these difficult times by working directly with the NHS to send their iconic Eight Hour Cream to help intensively hydrate and heal sore, dry skin due to copious hand washing and long hours wearing protective masks and headwear.

L’Oréal Group

L'Oreal Group [23] has launched a European-wide coronavirus solidarity programme that aims to help hospitals, care homes, pharmacies, food distribution programs – basically anyone working on the front line.

The company's various factories — which had already started making hand sanitiser last week — will now ramp up their production to manufacture significant quantities over the next few weeks to support the needs of French and European health authorities.

For healthcare and pharmacy staff, La Roche-Posay [24] will equip all partner hospitals, care homes, and main partner pharmacies in Europe with hand sanitiser, while Garnier will supply and distribute several million units of hand sanitiser free-of-charge to all its European food distribution customers.

Molton Brown

Molton Brown [25] is offering a complimentary trio of Ultra Pure Milk Soaps to customers both online and in-store to help flatten the COVID-19 curve. They've currently given away over 95,000 soaps and have also donated 25,00 soaps to Beauty Banks [26], a 'beauty with purpose' movement that organises donations of personal care and hygiene products to registered charities throughout Britain. They in turn dispense them to people who desperately need them.

Further to this, Molton Brown are also supporting NHS staff across the UK by sending bottles of much-needed hand lotion to hospitals, as their skin is becoming painfully dry with repeated washing. A total of 3,000 bottles are being distributed across hospitals across both England and Wales.

To look after the most vulnerable in our society, Molton Brown has also joined forces with Miller Harris [27] to bolster Britain's leading charity for the elderly, Age UK. They are providing 3,000 soaps to those aged over 70 who may not have others to turn to in this challenging time.

KND4

Leading cosmetics manufacturers, Amelia Knight [28], originally created the KND4 [29] formulas to keep their production line safe during the outbreak of COVID-19. However, given the nationwide shortage of personal protective equipment (PPE) for key workers, they ramped up their production line to help plug the gap and meet demand. So far, KND4 [30] has donated over 50 litres of sanitiser, as well as 20,000 pairs of gloves and more than 10,000 masks to front line services and local establishments in the Cheshire area.

Penhaligon's

Penhaligon's [31] showed a token of their appreciate by donating luxury hand washes, body lotions, soaps, and lip balms in fave scents like Quercus and Blenhim Bouquet to NHS staff across the UK.

Heath London

Natural grooming brand, Heath London [32] is gifting all NHS staff free Hand Salve and Rescue Hair & Body Wash as a thank you for their incredible, life-saving work. How to go about getting it? If you're an NHS worker, simply email (info@heathlondon.co.uk) or DM them via Instagram.

Heyland & Whittle

Heyland & Whittle [33] have gifted hundreds of their soap bars to local NHS staff, as well as to Age Concern [34], and other local charitable organisations who are in desperate need of donations. They're also giving out complimentary products when you buy certain gift sets from the website.

Puig

Puig [35] — the parent company who owns the fragrance licenses for brands like Jean Paul Gaultier, Paco Rabanne, and Nina Ricci — has offered the Spanish government it's production capacity to manufacture hydro-alcoholic solutions and sanitisers to meet the exceptional need of society and the health system for these types of products. Although Puig does not normally produce these types of solutions, the company has currently prioritised contributing to protecting professionals and other people who need them by employing its production capacity.

Birchbox

Birchbox [36] has donated over 2,000 self-care packages to a number of hospitals in the UK, including The Royal London Hospital, Surrey and Sussex Healthcare NHS Trust, Salford Royal NHS Foundation Trust, Hospital Chelsea and Westminster, Guy's & St Thomas' Hospital, and University College Hospital. The packages include a lip balm, hydrating sheet mask, and hand cream to make sure healthcare workers are taking time to look after themselves, too.

"Self-care is therapeutic, and everyone deserves to feel comfort in these testing times. We hope that our care packages will provide some happiness and support. The kindness and hope I have seen over the past few months has been so inspiring. I wanted Birchbox to be able to give back and support those who have been heroic," says Europe president of Birchbox, Alex Vallbona.


Source URL
https://www.popsugar.co.uk/beauty/beauty-brands-giving-back-coronavirus-47365561