12 Brands That Have Launched Into Boots This Year as Part of the Huge Beauty Reinvention
It's fair to say that Boots has really upped its beauty game over the past 18 months. The health-and-beauty retailer has introduced a number of initiatives, including Virtual Beauty Consultations, to give customers better access to beauty experts, a partnership with The Hygiene Bank to install donation bins into store in an effort to help tackle poverty across the UK, and most recently, the new "Makeup Exchange Policy" to give people the opportunity to return opened products that don't work for them.
On top of all of that, Boots has added over 40 new beauty brands to its shelves (both virtually and in-store), with some of the most exciting additions launching this year. From Huda Beauty to Rituals, and most recently Nars Cosmetics, the retailer has been hard at work in 2020 to ensure its beauty selection is ever growing, and we're continually keep an eye out for what's next.
Read on for the full list of brands that've launched in-store or online in Boots, which you'll now find alongside your cotton pads and toothpaste — honestly, toiletries shopping has never been so fun (or terrible for our monthly budgets).