How Your Favourite Beauty Brands Are Supporting the LGBTQ+ Community During Pride Month
It's hard to believe how quickly June arrived. It seems like just last week we were in the middle of March. It was then that time — and everything else "normal" — stopped due to the novel coronavirus (COVID-19) pandemic. Although we're now on the road to reopening, social distancing will continue to limit large gatherings for some time. Unfortunately for the LGBTQ+ community, that means annual Pride events across the country will no longer take place this month. But that doesn't mean the celebrations have to stop.
Every year, the beauty community steps up to support its LGBTQ+ peers, businesses, and customers. Sometimes it's by way of colourful, limited-edition products to benefit a variety of charities, for others it's large donations and social media movements. For 2020, we're seeing all of that and more. In some cases, brands are even increasing their donations to make up for this year's cancelled events.
Keep reading for a full breakdown of how your favourite beauty brands are supporting the LGBTQ+ community during Pride month (and beyond) this year. Benefiting LGTBQ+ suicide prevention organisation via The Trevor Project, primary and secondary students through Diversity Role Models, and more, let this inspire you to kick off June with extra pride.