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Beauty Brands Supporting the Black Community

44 Beauty Brands Taking a Stand Against Racial Injustice With Donations Up to $1 Million

Jun 11 2020

Over the last week, protesters have taken to the streets in almost every major city in the United States and around the world to express outrage and demand justice for George Floyd and his murder at the hands of Minneapolis police. Floyd's death follows those of several other innocent Black people including Breonna Taylor, Ahmaud Arbery, and Tony McDade, to name a few.

Many people who have chosen not to go out and protest have focussed their efforts on spreading awareness and donating to causes that support those fighting on the frontlines and the families of those who have lost their lives. That includes several big brands who, over the weekend, have used their platforms to encourage their customers to donate to various bailout funds and Black Lives Matter-supported organisations. Glossier announced on May 30 that it would do its part by donating a total of $1 million (approximately £80,000) to support the Black community, though it's not the only beauty brand to take a stand on the issue.

Read ahead to see which beauty brands are donating to organisations combating racial injustice.

Image Source: Peter Thomas Roth

Glossier

Glossier is donating up to $1 million (approximately £800,000) in solidarity — $500,000 "across organisations focussed on combating racial injustice" and $500,000 worth of grants to Black-owned beauty businesses. It was one of the first brands to make such a donation.

Anastasia Beverly Hills

Anastasia Beverly Hills initially pledged to donate $100,000 (approximately £79,000) across Black Lives Matter, The Innocence Project, NAACP Legal Defence and Educational Fund, Black Visions Collective, and The Marshall Project. Since then, it has updated its pledge to 1 million dollars.

Milk Makeup

Milk Makeup is matching the donation of beauty influencer Snitchery, who is giving all of the commission earned from her Milk Makeup code to Black Visions Collective, a Minnesota-based organisation that encourages Black people to get involved in politics.

DevaCurl

DevaCurl is donating $50,000 (approximately £40,000) to Black Lives Matter on top of using its platform to share resources on how customers can help out.

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Glow Recipe

In addition to sharing resources, Glow Recipe made a donation to the Black Visions Collective, an organisation helping support the Black community in Minnesota during this time.

Hero Cosmetics

On June 1, Hero Cosmetics launched its Micropoint for Dark Spots acne patch that tackles hyperpigmentation. In light of recent events, the brand announced that, for the entire first week of sales, it'll be donating 100 percent of its proceeds from the new launch to the NAACP Legal Defence and Education Fund charity, up to $10,000 (approximately £8,000).

Kiehl's

Kiehl's announced that it had made a donation to NAACP on June 1. A rep for the brand later told POPSUGAR that Kiehl's made a $50,000 (approximately £40,000) donation "to ensure a society in which all individuals have equal rights without discrimination based on race and social justice for all."

Sunday Riley

Sunday Riley wrote on Instagram that she and George Floyd attended the same high school in Houston, although they didn't graduate in the same year. The brand plans on donating $50,000 (approximately £40,000) to the NAACP Legal Defence Fund, as well as other grassroots organisations in Houston.

Ilia Beauty

Ilia Beauty announced that it will be donating $50,000 (approximately £40,000) to Black Lives Matter and the NAACP Legal Defence Fund.

Youth to the People

Youth to the People has donated $50,000 (approximately £40,000) across three organisations working to dismantle systemic violence and institutionalised racism: Black Lives Matter, the NAACP Legal Defence Fund, and Black Girls Code.

Supergoop

Supergoop is taking a stand by making a donation to the NAACP. While we're unsure of the exact donation amount, we've reached out to the brand for more information.

Peter Thomas Roth

The skin-care brand announced on May 31 that it would be making a donation to the American Civil Liberties Union (ACLU). We've reached out to Peter Thomas Roth for more details on the exact dollar amount.

Living Proof

Living Proof took to social media to announce its commitment to taking action against racism, inequality, and injustice and learning how to be a part of the change. The brand's first step was to make a donation to Black Lives Matter before sharing resources on how else customers can get involved.

It Cosmetics

It Cosmetics posted: "We have devoted thought to how we respond to this crisis, not only with our words, but with our actions," announcing they made a donation to Black Lives Matter. We've reached out for more information.

Kosas

Kosas has donated $20,000 (approximately £16,000) to Black Lives Matter, Black Lives Matter LA, and Colour of Change.

Origins

Origins showed support by making a donation to the ACLU, and we've reached out for more details on the exact contribution amount.

Deciem

On May 31, Deciem announced that it would be donating $100,000 (approximately £79,000) across two organisations: Black Lives Matter and the NAACP Legal Defence Fund.

Coola

Coola is doing its part by making a donation to the NAACP. We've reached out for more information.

Cover FX

Vegan and cruelty-free brand Cover FX is donating to The Liberty Fund, a New York City-based organisation dedicated to "reducing the number of New Yorkers subjected to unnecessary pretrial detention."

Amika

Amika announced on June 1 that it's making plans to donate to various organisations that take a stand against racial injustice, though they have yet to explicitly name which ones.

Beauty Blender

On May 31, Beauty Blender donated all of its profits for the day to the Equal Justice Initiative, which works to put an end to mass incarceration in the US.

CoverGirl

CoverGirl announced that it will be making donations to the NAACP Legal Defence Fund and Black Lives Matter, and have listed a handful of resources in its Instagram Stories. We've reached out to the brand for more details surrounding the donation.

Marc Jacobs Beauty

Marc Jacobs Beauty is sending a donation to Black Lives Matter amidst all of the protests, and we've reached out to the brand for more information.

Boscia

Boscia made a donation to the NAACP Legal Defence Fund on May 31, and we'll update this post once we know more.

Paula's Choice

Paula's Choice announced on June 1 that it has donated $10,000 (approximately £8,000) to Colour of Change.

Athena Club

Athena Club is donating 100 percent of all proceeds for the next week to the NAACP Legal Defence and Educational Fund.

Nails Inc.

Nails Inc. announced on June 1 that it will donate 100 percent of its proceeds for the entire month to Black Lives Matter.

Urban Decay

Urban Decay is donating an undisclosed amount of money to the Minnesota Freedom Fund, a non-profit organisation focusing its efforts on bailing out jailed protesters, and Black Lives Matter.

Bliss

Bliss showcased its efforts by donating $40,000 to the Antiracist Research & Policy Centre.

Sol de Janeiro

Sol de Janeiro donated $30,000 (approximately £24,000) across Campaign Zero, Black Visions Collective, and Reclaim the Block and is matching any donations its team members make to support Black Lives Matter.

The Inkey List

On June 1, The Inkey List announced it is donating $10,000 (approximately £8,000) to the NAACP Legal Defence and Educational Fund to fight for racial justice.

Saturday Skin

Saturday Skin is making a donation of $10,000 (approximately £8,000) to ACLU and is encouraging its followers to donate, too.

Renee Rouleau Skincare

As a Texas-based company, Renee Rouleau Skincare is donating $5,000 (approximately £4,000) each to the Texas Civil Rights Project, Austin Justice Coalition, and the Centre for the Study of Race and Democracy at University of Texas at Austin.

Nécessaire

To fight for equality and end racism, Nécessaire announced on May 31 that it donated $10,000 (approximately £8,000) to the NAACP Legal Defence and Educational Fund.

Honest Beauty

Jessica Alba's clean beauty brand, Honest Beauty, is donating $100,000 (approximately £79,000) to organisations fighting racial injustice, including the NAACP Legal Defence and Educational Fund and the Equal Justice Initiative, in addition to matching all employee donations.

Olive & June

To show its support for the Black Lives Matter Movement, Olive & June donated $10,000 (approximately £8,000) to Colour Of Change.

Flamingo

Flamingo, along with Harry's, is donating $500,000 (approximately £397,000) to Black Lives Matter-supporting organisations to "combat racism and support mental health care access for Black communities."

Farmacy Beauty

On May 30, Farmacy Beauty announced that it will be supporting Colour Of Change with a $10,000 (approximately £8,000) donation.

e.l.f. Cosmetics

e.l.f. Cosmetics called out fellow beauty brands supporting the Black Lives Matter Movement on Instagram and shared it is donating $25,000 (approximately £20,000) to Colour Of Change.

Biossance

Biossance shared it is donating $100,000 (approximately £79,000) across ACLU, the Minnesota Freedom Fund, Colour Of Change, and Black Lives Matter.

Billie

To show solidarity, Billie announced on Instagram on May 31 that it is donating $100,000 (approximately £79,000) to Black Lives Matter and NAACP.

ColourPop Cosmetics

ColourPop Cosmetics updated its initial commitment of donate $25,000 (approximately £20,000) to the Minnesota Freedom Fund and $25,000 to ACLU over the weekend to now include donating an additional $250,000 in support.

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