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With all of the options available, it's easy to get overwhelmed when you walk in Whole Foods but you don't want to neglect the beauty section during one of your routine shopping trips. Don't get us wrong, snacks are very important to us too, but Whole Foods' selection of beauty products is so good, it warrants a whole trip altogether.
From serums to re-balancing facial toners, mascaras, and even all-natural hair dye there are so many affordable gems to discover in the hair, makeup, and body-care categories. Because its Whole Foods, you can trust that all of the products are clean and made without parabens, phthalates, and 100-plus more banned ingredients.
Not only will you find products by some of your favourite clean beauty brands like Acure and Thayers, but you'll also come across a handful of unique Whole Foods-specific brands. To help you decode the many options available, we rounded up the best beauty products at Whole Foods under $20, below.