With all of the options available, it's easy to get overwhelmed when you walk in Whole Foods but you don't want to neglect the beauty section [1] during one of your routine shopping trips. Don't get us wrong, snacks are very important to us too, but Whole Foods' selection of beauty products [2] is so good, it warrants a whole trip altogether.
From serums to re-balancing facial toners, mascaras, and even all-natural hair dye there are so many affordable gems to discover in the hair, makeup, and body-care categories. Because its Whole Foods, you can trust that all of the products are clean [3] and made without parabens, phthalates, and 100-plus more banned ingredients [4].
Not only will you find products by some of your favourite clean beauty brands like Acure and Thayers, but you'll also come across a handful of unique Whole Foods-specific brands. To help you decode the many options available, we rounded up the best beauty products at Whole Foods under $20, below.
Acure Incredibly Clear Charcoal Lemonade Facial Scrub
The Acure Incredibly Clear Charcoal Lemonade Facial Scrub [5] ($9) is made with charcoal, lemon peel, and blueberry to gently detoxify your skin to reveal a clear, smooth complexion.
Alba Botanica Fragrance-Free Clear Spray Sensitive SPF 50 Sunscreen
For a lightweight sunscreen formula, look no further than the Alba Botanica Fragrance-Free Clear Spray Sensitive SPF 50 Sunscreen [6] ($13). It offers SPF 50 sun protection, is powered by air, and is coral reef-safe.
Thayers Witch Hazel Rose Petal Toner
The Thayers Witch Hazel Rose Petal Toner [7] ($11) is refreshing, alcohol-free toner made with aloe vera and witch hazel to moisturiser and re-balance skin.
Burt's Bees 100% Natural Moisturising Lip Shimmer
The Burt's Bees 100% Natural Moisturising Lip Shimmer [8] ($6) adds a natural splash of colour to your lips with its moisturising vitamin E and sunflower oil-inspired formula.
Jason Natural Body Wash and Shower Gel
The Jason Natural Body Wash and Shower Gel [9] ($10) is a nourishing body wash that's formulated with vitamin E, vitamin B5, rosewater, and calendula extract.
Dr. Bronner's Pure-Castile Liquid Soap
Dr. Bronner's Pure-Castile Liquid Soap [10] ($12) is made with organic coconut, olive, palm kernel, jojoba, and hemp oil. With 18 uses, including body wash and pet shampoo, you can't beat the price.
Mineral Fusion Volumizing Mascara
The Mineral Fusion Volumizing Mascara [11] ($13) is made with rich mineral pigments to give you long, volumized, jet-black lashes.
Naturtint Permanent Hair Colour
If you're tired of harsh chemicals in your hair dye, try the Naturtint Permanent Hair Colour [12] ($12). It's made without ammonia, resorcinol, or parabens and comes in 29 mixable shades.
The Honest Company Everyday Gentle Sweet Orange Vanilla Bubble Bath
The Honest Company Everyday Gentle Sweet Orange Vanilla Bubble Bath [13] ($13) has a delicious, warm citrus scent and is made with naturally derived ingredients and essential oils.
Cocokind MyMatcha All Over Moisture Stick
The Cocokind MyMatcha All Over Moisture Stick [14] ($9) allows for easy on-the-go moisture applications. You can use it under your eyes, as a lip balm, or on dry patches of skin.
Andalou Naturals Cannacell Happy Day Cream [15] ($16) is a nourishing moisturiser made with organic hemp seed oil and pure plant essential oils. It leaves skin feeling soothed and glowing.
365 by Whole Foods Market Lavender Shampoo
The 365 by Whole Foods Market Lavender Shampoo [16] ($8) is exclusive to Whole Foods. It will leave your hair feeling clean and smelling of lavender without any chemicals or artificial ingredients.