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In recent years, beauty brands have started catering to a wider range of skin tones, making it easier for me as a Black person to find a foundation, concealer, or bronzer that enhances my natural complexion without changing it completely. Of all those beauty players, none has struck a chord with me the way Ami Colé has.
The clean beauty brand caters to melanin-rich skin, a category that has historically been overlooked. From the warm website imagery to the emphasis on diversity, it truly feels like the brand is putting people like me at the centre of the narrative — not as a result of giving in to public calls for inclusion, but as part of a genuine commitment to uplifting Black beauty.
The brainchild of Senegalese founder and CEO Diarrha N'Diaye-Mbaye, Ami Colé is inspired by the beauty of Black women, and the way they show up in the world. The collection of makeup (that can totally pass as skin care) includes a skin-enhancing tint, lip treatment oil, and light-catching highlighter. Made from hydrating ingredients such as baobab seed extract, hibicus extract, and pumpkin seed extract that draw on the founder's heritage, they convey a warm, natural glow. The lip oil actually converted me into a lip gloss wearer (which, trust me, is no easy feat).
Explore the curated edit, and get ready to bring these thoughtful pieces home.