Best Beauty Brands to Launch at Ulta Beauty 2020
The Best New Beauty Brands That Have Launched at Ulta In 2020 (So Far)
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It seems like there's a new beauty brand launching almost every day, to the point where it can feel difficult to keep up with them all. But that's the great thing about shopping at major beauty retailers like Ulta Beauty: since it's basically a gold mine for both popular and under-the-radar items, you can not only try out new products from the latest buzzy brand popping up on Instagram, but you'll also have access to many of those tried-and-true favourites. Luckily for all of us, Ulta has added a handful of new and old names to the long list of brands you can shop from the retailer both in-store and online.
Read ahead to check out and shop from some of our favourite new additions to the Ulta Beauty lineup so far this year.
Kinship
Nearly one year after eco-conscious brand Kinship launched its array of sustainable, cruelty-free, and effective products in November 2019, it's lineup of exfoliating pads, sunscreen, face masks, and more are making its way to Ulta Beauty as of Aug. 5.
Kinship Insta Swipe Lemon Honey AHA Exfoliating Pads
Kinship Self Reflect Probiotic Moisturising Sunscreen SPF 32
Kinship Naked Papaya Gentle Enzyme Face Cleanser
Morphe 2
Morphe tapped sisters and TikTok stars, Charli and Dixie D'Amelio, to spearhead the launch of Morphe 2, a gen Z-friendly sub-brand of the beauty giant. The brand officially launched on July 30 with a 20-shade hydrating face tint, face and eye glosses, lip oils, jelly eyeshadows, and more.
Morphe 2 Jelly Eye Shimmer
Morphe 2 Hint Hint Skin Tint
Glamglow
Glamglow, best known for its popular, fast-acting mud masks, officially launched at Ulta stores on Aug. 5, with plans to expand its online offerings as early as Aug. 9.
