Drunk Elephant F-Balm Electrolyte Waterfacial Masque
As we enter a new decade, it seems brands aren't slowing down on beauty innovation and product launches.
A sneak preview tells us that 2020 is set to bring products that'll take the hassle out of brassy, brunette hair with at-home solutions, masks that'll moisturise the face and the hands, and a brand new hairdryer that might just make us dread wash days slightly less. The year of the rat (according to the Chinese calendar) won't just bring about innovation. The first month of the new decade marks the arrival of legendary curl brand DevaCurl, which is finally making it's way across the pond to the UK. Honestly, we couldn't be more ready to slather their fan-favourite products onto our hair.
Read on to see which beauty product launches we're most excited about in 2020 and the ones worth setting a calendar reminder for.