Amazon is a great place to discover little-known brands, whilst also adding more well-known products to your cart. From drugstore favourites like Real Techniques, luxury offerings such as Elemis, and niche names you may not know - LaRoc, anyone? - you can find pretty much everything you could ever want on the mammoth shopping website.
With such a vast selection, we have pulled together a beauty editor-approved selection of 10 beauty buys that are well worth snapping up next time you're browsing Amazon [1]. From the Insta-favourite face mask to the best-smelling body oil you'll ever lavish on your limbs, check out the 10 best beauty buys on Amazon below.
Coco & Eve Like a Virgin Super Nourishing Coconut & Fig Masque
Rich in fruit oils, coconut, and shea butter, Coco & Eve Like a Virgin Super Nourishing Coconut & Fig Masque [2] (£35) works in 10 minutes to hydrate, condition, tame frizz, and impart shine. Plus, you get a free detangling brush!
LaRoc 120 Colours Tones Eyeshadow Palette
LaRoc 120 Colours Tones Eyeshadow Palette [3] (£10) is ridiculously good value for your money: around eight pence per shadow. Packed with neutrals and brights, it's ideal for anyone, but especially budding makeup artists.
Sand & Sky Australian Pink Clay Porefining Face Mask
An Insta-favourite buy, Sand & Sky Australian Pink Clay Porefining Face Mask [4] (£40) contains pink clay to draw impurities out from your pores, so they start to look visibly clearer and smaller. Suitable for all skin types, it contains totally natural and organic ingredients, as well as being vegan and PETA-approved.
Real Techniques Miracle Complexion Makeup
With nearly 2,000 five-star reviews on Amazon, Real Techniques Miracle Complexion Makeup [5] (£8 for a 2-pack) is well worth snapping up. You can use the sponges to apply all your liquid and cream makeup products. Use the rounded side to blend large areas of the face, the tip to strategically cover blemishes, and the flat edge to contour.
Egyptian Magic Cream
Egyptian Magic Cream [6] (£35) has been a backstage beauty staple at Fashion Weeks for years. Containing nourishing and skin healing royal jelly, beeswax, bee pollen, and propolis, this balm can be used to lessen the appearance of scars over time or patted onto high parts of the face to impart a dewy, sheen to the skin.
V55 Max Salicylic Acid Cream
If you suffer from blemishes, V55 Max Salicylic Acid Cream [7] (£17) is well worth keeping in your bathroom cabinet. The salicylic acid in this cream is oil-soluble and able to drive deep down into pores to purify, preventing them from getting blocked. It also takes down unwanted inflammation. But be warned, a little of this powerful cream goes a long way.
BESTOPE Makeup Brush Set Professional 16-Piece
With dense, soft, synthetic bristles, and wooden handles, this BESTOPE Makeup Brush Set Professional 16-Piece [8] (£9) is ideal for makeup-lovers or professionals. You can use the brushes with liquid, cream, or powder formulas. The set may cost under a tenner, but it comes with a one-year guarantee.
Viola Skin Anti-Ageing Vitamin C Serum
With over 2,900 five-star reviews on Amazon, Viola Skin Anti-Ageing Vitamin C Serum [9] (£12) is well worth a try. Vitamin C works on the skin to brighten unwanted pigmentation and boost collagen production for a plumper complexion. Use this potent serum morning and night under your moisturiser.
Mane 'n Tail Deep Moisturizing Shampoo and Conditioner Set
Another classic beauty buy, Mane 'n Tail Deep Moisturizing Shampoo and Conditioner Set [10] (£12) was originally formulated for horses, but the creator soon realised the formulas — packed with Vitamin E and Pro-Vitamin B5 — work just as well to strengthen and boost shine in human strands, too. This duo is ideal for dry, damaged, and course hair.
Elemis Frangipani Monoi Body Oil
Nothing smells quite so good as Elemis Frangipani Monoi Body Oil [11] (£39): it's like slathering your body in the scent of far-flung Summer holidays abroad. The rich oil sinks in quick, leaving your skin feeling impossibly smooth and looking its glowing best.