While many of us have barely worn makeup in months, we're still devoted lipstick lovers [1] over at POPSUGAR, and there's not a single colour in our makeup bags that doesn't make us feel more powerful after applying it. We've tried (and loved) a lot of different formulas in our day, but we've noticed that some of our favourite lipstick shades that we've been reaching for lately have been from Black-owned brands [2].
From bright reds to deep burgundies, the great thing about every single one of these shades is that they look amazing on all skin tones, and they're made with long-lasting, day-to-night formulas that can withstand almost anything, including a greasy meal. In the event that you're looking to expand your lipstick collection while continuing to support Black-owned brands [3], read ahead as we sound off on some of the best lipstick shades from Black-owned brands we've tried.
The Lip Bar Vegan Matte Liquid Lipstick in Rebel
"I love the fierceness of The Lip Bar Vegan Matte Liquid Lipstick in Rebel [4] ($13) and the texture of the formula. This lipstick works best on pre-moisturised lips, and ends with a smooth matte finish. You can count on it to last a long time in a day, even if you eat something while wearing it." — Shelcy Joseph, assistant shop editor
Mented Cosmetics Liquid Lipstick in Blacker the Berry
"Generally, I try to stay from liquid lipsticks because no matter how well-hydrated I feel, they dry my lips up so badly. But the Mented Cosmetics Liquid Lipstick in Blacker the Berry [5] ($20) has the velvety-smooth texture down to a science so their liquid lipstick goes on my lips without cracking them up after a few hours. This shade is the secret to reaching the top tier bad b*tch level, I swear. The deep crimson is perfect when you're feeling a little dangerous and sometimes you just need to show out a little with a bold look! Trust me, you can't go wrong with it." — Mekishana Pierre, associate entertainment editor
Beauty Bakerie Matte Lip Whip in Cherry Flambé
"I have yet to find a bright red lipstick that stays on all day quite like the Beauty Bakerie Matte Lip Whip in Cherry Flambé [6] ($20). Through wearing face masks and eating meals, it doesn't budge. Plus, the colour payoff is seriously amazing — this red is so pigmented." — Macy Cate Williams, senior shop editor
AJ Crimson Beauty Office Politics Lip Gloss in Please Advise
"I've been leaning heavily into lip gloss while working from home, especially this winter, because I need the extra moisture. The AJ Crimson Beauty Office Politics Lip Gloss in Please Advise [7] ($22) is one of my new favourites because it gives my lips a beautiful shine but passes the all important stickiness test. All of the shades in the Office Politics collection are great for everyday-wear, but this one has become my go-to. It's a sheer, light pink colour and complements my natural lip colour." — Jessica Harrington, associate beauty editor
Gold Label Cosmetics Lipstick in Opening Night
"I'm forever on the hunt for that 'your lips but better' lipstick shade because my lips have exactly zero pigment. The Gold Label Cosmetics Lipstick in Opening Night [8] ($16) hits the mark with a pinky-brown tone that's wildly flattering and looks natural (even if it's not my natural)." — Dawn Davis, senior editorial director, beauty
The Lip Bar Vegan Matte Liquid Lipstick in Bawse Lady
"I've tried a lot of reds, but The Lip Bar Vegan Matte Liquid Lipstick in Bawse Lady [9] ($13) has to be the one I reach for most often. On top of the fact that this is a non-drying formula that applies so smoothly, the deep red colour really does make me feel like a boss when wearing it." — Danielle Jackson, assistant beauty editor
Pat McGrath Labs MatteTrance Lipstick in Flesh 3 109
"If I'm going to splurge on any lipstick, it's going to be from Pat McGrath. I'm not sure what's in the formula for her matte lipsticks but I never want to know because it'll spoil the magic. It's always hard finding the perfect brown that you can swipe on without laying down a thick foundation of lipliner but the Pat McGrath Labs MatteTrance Lipstick in Flesh 3 109 [10] ($38) is that girl. It's so chocolatey, you look like you just rubbed a Hershey bar on your lips. If that isn't what you're looking for, I'm not even sure why you're here ma'am." — MP
Fenty Beauty Stunna Lip Paint in Uncensored
"The Fenty Beauty Stunna Lip Paint in Uncensored [11] ($25) is a true red, and if you want a colour that'll make you look like and feel like a bad b*tch, this is absolutely the one." — DJ