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If we had to sum up what the future of the beauty industry will look like in one word, it would be: custom. More and more brands are rethinking the concept of mass beauty and coming up with the technology to make it possible for you to create and shop personalized products. When hair, makeup, and skin-care products are tailored to you and your unique needs, the results are all the more effective.
From body oil to shampoo, foundation, and serum, the possibilities are endless. Most customizable beauty brands have you answer a short questionnaire about your beauty needs, then you start with a base and mix in additional ingredients to fit your hair, skin, or makeup profile. It's like playing cosmetic chemist from the comfort of your couch. There are one-time-purchase brands like Prose and Bite Beauty Lip Lab, as well as subscription services like Atolla and Curology that send you a refill on your unique products monthly. Most of these services ask you to routinely update your beauty profile so your product stays current and up to date with your needs.
If you're new to the world of made-for-you beauty, we rounded up few of the best custom beauty brands in the hair, skin, and makeup categories ahead.