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In the all-pervasive digital world, buying beauty products online is as easy as the click of a button. And yet, there's something oddly satisfying about finding a breakout-busting face wash or lipstick in a just-right shade of pink nestled between the paracetamol and deodorant at Boots or Superdrug — for less than what you'd pay for a box of Lemsip.
You don't have to subscribe to the same products you've been seeing for years, either; 2020 is already brimming with a handful of new and affordable beauty buys you'll want to snag during your next trip. We're talking eco-conscious toothpaste tubes, new mascaras to obsess over, cheap-as-hell skincare, and more.
Ahead, check out the best drugstore beauty products we're buying right now — because the only thing you'll be getting from all that online scrolling is carpal tunnel.
— Additional reporting by Tori Crowther