Popsugar Beauty Makeup Best Drugstore Makeup Launching in 2020 15 Drugstore Makeup Items That Need to Go on Your Shopping List ASAP 21 January 2020 by Danielle Jackson Image Source: Milani Cosmetics As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. You probably don't need another reminder, but for good measure, we're here to tell you once again that you really shouldn't sleep on the drugstore beauty aisle when you're on the hunt for dependable new products to add to your makeup collection. Whether you've already heard this bit of advice once, twice, or a thousand times, drugstores really are treasure troves when it comes to finding quality products that help you look your best and won't break the bank. When we say "quality products," we mean everything from spellbinding eye shadow palettes inspired by buzzy television shows to waterproof (and everything-else-proof) eyeliner and even foundations that can protect your skin against harmful blue light. Exciting as it all sounds, there's way more where that came from, as 2020 is already ripe with fun new makeup launches. Ahead, you'll find some of the best drugstore makeup launching this year. Related: 16 New Drugstore Skincare Products That'll Keep Your Skin Looking Its Best In 2020 Maybelline Cheek Heat Gel Cream Blush Image Source: ulta.com What would you get if you combined Glossier's bestselling Cloud Paint with a cheaper price point? The answer is the Maybelline Cheek Heat Gel Cream Blush ($8), a sheer but buildable flush that comes in six colours and warms up when you apply it to skin with your fingertips. Maybelline Cheek Heat Gel Cream Blush $8 from ulta.com Buy Now Milani Screen Queen Foundation Image Source: ulta.com You (and the rest of us) spend so much of your day looking at your phone, so you may as well give your skin some extra protection from harmful blue light with Milani's Screen Queen Foundation ($14). The weightless new foundation comes in a range of 45 different shades and is made with a special technology that protects the skin against outside stresses and "digital pollution." Milani's Screen Queen Foundation $14 from ulta.com Buy Now NYX Professional Makeup Shout Loud Satin Lipstick Image Source: ulta.com We're totally heart-eyed over the new NYX Professional Makeup Shout Loud Satin Lipstick ($9), because not only are the 24 available shades gorgeous, but each one also comes with a finish that's hydrating yet long-wearing. NYX Professional Makeup Shout Loud Satin Lipstick $9 from ulta.com Buy Now NYX x Chilling Adventures of Sabrina Spellbook Palette Image Source: ulta.com The most sinister thing to happen to makeup in 2020 thus far is also the most spellbinding: NYX Professional Makeup teamed up with Netflix to launch the NYX x Chilling Adventures of Sabrina Spellbook Palette ($35), so now all your mesmerising eye shadow looks come courtesy of your favourite teenage witch. NYX x Chilling Adventures of Sabrina Spellbook Palette $35 from ulta.com Buy Now Wet n Wild Mega Last Breakup-Proof Liquid Eyeliner Image Source: wetnwildbeauty.com Need an eyeliner that'll last through everything from accidental smudges to tears? Wet n Wild Megalast Breakup-Proof Liquid Eyeliner ($6) is your everything-proof solution. Wet n Wild Megalast Breakup-Proof Liquid Eyeliner $6 from wetnwildbeauty.com Buy Now Neutrogena Makeup Remover Stick For Makeup Mistakes Image Source: neutrogena.com Kind of like everyone's handy Tide To Go stick, the Neutrogena Makeup Remover Stick For Makeup Mistakes ($10) helps clean up any messes you make along the I-tried-a-wild-cat-eye-and-failed journey — which can only encourage you to keep on keeping on. Neutrogena Makeup Remover Stick For Makeup Mistakes $10 from neutrogena.com Buy Now Revlon Colorstay Browlights Pencil & Eyebrow Highlighter Image Source: amazon.com They say only a Gemini can appreciate something so two-sided, but the Revlon Colorstay Browlights Pencil & Eyebrow Highlighter ($10) begs to differ: one end contains two colours to simultaneously define and illuminate your brows, while the other has a brush to help you blend both looks together. Revlon Colorstay Browlights Pencil & Eyebrow Highlighter $10 from amazon.com Buy Now Maybelline Falsies Lash Lift Washable Mascara Image Source: Courtesy of Maybelline Looking for a grade-A mascara that rivals the best on the market . . . for a fraction of the price? You'll find it in the Maybelline Falsies Lash Lift Washable Mascara ($9), which has an hourglass-shaped bristle brush to effectively fatten lashes with just a few swipes. Maybelline Falsies Lash Lift Washable Mascara $9 from amazon.com Buy Now L'Oréal Brilliant Eyes Liquid Eye Shadow Image Source: ulta.com The name of this product can pretty much speak for itself. L'Oréal Brilliant Eyes Liquid Eye Shadow ($12) is a highly pigmented shadow that'll give your eyelids a 24-hour dose of vibrant colour. L'Oréal Brilliant Eyes Liquid Eye Shadow $12 from ulta.com Buy Now CoverGirl Clean Fresh Skin Milk Foundation Image Source: ulta.com This is not your mother's full-coverage formula: the CoverGirl Clean Fresh Skin Milk Foundation ($12) is so lightweight, you can barely tell you're wearing anything at all. (If you want to, though, it's totally buildable.) CoverGirl Clean Fresh Skin Milk Foundation $12 from ulta.com Buy Now Physician's Formula Natural Defence Concealer Image Source: ulta.com While there could admittedly be more shades in its collection, we do love the cushion-tip applicator, creamy texture, and SPF 30 in Physician's Formula Natural Defence Concealer ($11). Physician's Formula Natural Defence Concealer $11 from ulta.com Buy Now Tarte Shape Tape Glow Wand Image Source: ulta.com Tarte's raved-about Shape Tape Concealer just got a major glow-up in the form of the Tarte Shape Tape Glow Wand ($25). The vegan formula adds a bit of life to your undereye area and comes with a removable sponge for easier blending. Tarte Shape Tape Glow Wand $25 from ulta.com Buy Now NYX Professional Makeup Dazed & Diffused Blurring Lipstick Image Source: nyxcosmetics.com NYX Professional Makeup's Dazed & Diffused Blurring Lipstick ($9) takes all the extra work out of blending your lipsticks together thanks to its dual-ended design that features a jojoba-oil-infused crayon on one end and a synthetic lip brush on the other. NYX Professional Makeup's Dazed & Diffused Blurring Lipstick $9 from nyxcosmetics.com Buy Now E.l.f. Cosmetics Hydrating Camo Concealer Image Source: ulta.com E.l.f. Cosmetics Hydrating Camo Concealer ($6) is a double-duty product that uses a great-for-dry-skin formula that hydrates your skin while working to conceal undereye circles and skin discoloration. E.l.f. Cosmetics Hydrating Camo Concealer $6 from ulta.com Buy Now Maybelline Colour Sensational Cream Lipstick Image Source: maybelline.com Maybelline Colour Sensational Cream Lipstick ($7) comes in 40 vibrant shades and uses a shea-butter-rich formula that'll leave your lips feeling soft and smooth. Maybelline Colour Sensational Cream Lipstick $7 from maybelline.com Buy Now ShoppingMakeupDrugstore BeautyBeauty ShoppingBeauty TrendsBeauty Products