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Glow Recipe gives skin care a fruity and fun twist. The brand's formulas are clean and driven by fruit extracts like plum, guava, avocado, and most famously watermelon. And yes, most of its products smell absolutely yummy. Founders Sarah Lee and Christine Chang wanted to bring the K-beauty experience of gentle yet effective formulas to the rest of the world. The brand's mission is to treat your skin according to its day-to-day needs with actives cushioned in hydrating and skin-soothing ingredients. This balance helps to minimise as much irritation as possible. From the colourful minimalist packaging to the sensorial self-care experience, Glow Recipe is here to make your skin healthy and radiant, and make skin-care routines a little more fun and fabulous.
If you're on the beauty side of TikTok, you've probably seen Glow Recipe's Watermelon Glow Niacinamide Dew Drops all over your feeds. It's worth the hype, and even beauty TikToker Mikayla Nogueira is obsessed with it. But, we're here to tell you that the brand has several other products that are just as effective and deserve as much of a spotlight. Got dark spots? Try out the editor-favourite Guava Vitamin C Dark Spot Treatment Serum and stock up on some Watermelon Glow Niacinamide Sunscreen SPF 50. Dealing with dry, dull lips? Our editors love how effective the Glow Recipe Plum Plump Hyaluronic Gloss Balm and the Plum Plump Hyaluronic Acid Moisturiser are in boosting hydration and supporting the skin's moisture barrier. We curated our favourite Glow Recipe products ahead, including a look at the newest Glow Recipe family member — the Pomegranate Peptide Firming Serum (£41).
— Additional reporting by Macy Cate Williams and Chloe Dunn