Update Consent

Best Hair Products Launching in 2020

27 of the Hottest Hair Products Launching in 2020

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

Forget good hair days. We've deemed 2020 to be a good hair year. And with a new decade under way, we're keeping our eyes and ears wide open so we don't miss all of the new haircare offerings from both cult-favourite brands as well as new ones hitting the scene.

Whether you're seeking a new product to help you achieve a 2020 hair trend or simply looking to make greasy hair a thing of the past, here are the best haircare products that deserve a spot on your beauty product wish list (because we all have one).

Image Source: Waterless

Aveda Nutriplenish Leave-In Conditioner

Calling all dry-haired folks! Aveda's latest addition to its lineup of salon-quality products is a hydration collection that includes the Nutriplenish Leave-In Conditioner ($37), a silicone-free leave-in conditioner that promises nourishment for up to 72 hours with a single spray.

Image Source: aveda.com
Nutriplenish Leave-In Conditioner
$37
from aveda.com
Buy Now

Drybar Liquid Glass Smoothing Shampoo & Conditioner

If we could bottle up Drybar's signature tropical Blanc scent and wear it as a perfume, we would. In the meantime, we'll get our fix with its latest launch, the Liquid Glass Smoothing Shampoo & Conditioner ($26 each), which we love for its impressive ability to add smoothness without weight.

Image Source: sephora.com
Liquid Glass Smoothing Shampoo & Conditioner
$26
from sephora.com
Buy Now

Dove Go Active Dry Shampoo Wipes

CrossFitters and Pilates pros alike will make the Dove Go Active Dry Shampoo Wipes ($5) a gym-bag staple. The formula utilises the absorbent benefits of tapioca starch to ensure grease-free, refreshed hair on the go.

Image Source: walmart.com
Dove Go Active Dry Shampoo Wipes
$5
from walmart.com
Buy Now

Cantu Beauty Avocado Curl Activator

If a brand is good enough for Keke Palmer and Janelle Monáe, it's good enough for us. Cantu Beauty blurs the line between food and hair care with its Avocado Curl Activator ($8, launching in February), made with toast's favourite topping (avocado, of course) and hair's best friend (shea butter) to nourish and define curls, coils, and waves.

Image Source: Courtesy of Cantu Beauty

Watch This!

Pop Quiz

Watch the Cast of Fear Street Play a Creepy Game of Horror Movie "Would You Rather"

Avon CHI Essentials Hair Colour

If you can't seem to pencil in an all-day visit to the salon to colour your hair, Avon and CHI have developed the perfect solution. The pair collaborated to create the Essentials Hair Colour ($30, launching in January), an at-home, ammonia-free hair colour that boasts a formula of aloe vera and olive oil to hydrate as it colours.

Image Source: Courtesy of Avon

Renpure Apple Cider Vinegar Conditioner

Apple cider vinegar is to a dry scalp as Jennifer Lopez is to a bronze glow. With a little help from the Renpure Apple Cider Vinegar Conditioner ($8, in launching February), us flaky-scalped folks can rinse buildup goodbye.

Image Source: Courtesy of Renpure

Bomba Curls Forbidden Hair Mask

Bomba Curls, the latest buzz-worthy haircare line that is an ode to Dominican beauty secrets, has introduced its Forbidden Hair Mask ($25) for 2020, a scalp-nourishing mask with an ingredient list that we think sounds good enough to eat: raw cinnamon, pistachio, and cupuacu butter.

Image Source: bombacurls.com
Forbidden Hair Mask
$25
from bombacurls.com
Buy Now

Got2be Beach Trippin' Salt Spray

When going to the beach to achieve beachy waves results in nothing but dry frizziness, turn to Got2be's Beach Trippin' Salt Spray ($5, launching in January) to fake a textured, wind-blown, beautifully tousled 'do.

Image Source: Courtesy of Got2be

OGX Golden Turmeric Collection

Our taste buds know and love turmeric from all of our favourite South Asian and Middle Eastern dishes, but OGX is introducing it as the key ingredient in its Strength & Length Golden Turmeric Collection, which includes a shampoo ($9), conditioner ($9), and air dry cream ($10), all formulated to strengthen hair so it can reach its long, luscious potential.

Image Source: cvs.com
shampoo
$9
from cvs.com
Buy Now
conditioner
$9
from cvs.com
Buy Now
air dry cream
$10
from cvs.com
Buy Now

Herbal Essences Aloe Hair Mist Oil

What do you get when you combine a world leader of plant science (Royal Botanic Gardens, Kew) with Herbal Essences' 50-year history of making exceptional haircare products? The answer is the Aloe Hair Mist Oil ($8), which boasts a vitamin-rich formula that replaces frizz with shine.

Image Source: cvs.com
Aloe Hair Mist Oil
$8
from cvs.com
Buy Now

Ayur Luxe Damage Control Hair Rehab Mask

For those times you can't seem to put down the hair straightener (we're guilty, too), peep Ayur Luxe's Damage Control Hair Rehab Mask ($45), which is infused with nine raw Ayurvedic herbs to detoxify your scalp, soften overprocessed hair, and protect against breakage.

Image Source: ayurluxe.com
Damage Control Hair Rehab Mask
$45
from ayurluxe.com
Buy Now

SheaMoisture Moringa and Avocado Hair Tea Rinse

Who said precleansing was just for your face? Use SheaMoisture's Moringa and Avocado Hair Tea Rinse ($12, launching in mid-January) before shampoo and conditioner to get that hair-commercial-worthy shine.

Image Source: Courtesy of SheaMoisture

Waterless Curl Milk

Procter & Gamble's first new haircare line in four years is Waterless, a brand developed to promote water conservation by creating products that cure every hair concern from frizziness to flatness without the need of a single drop of water. Its Curl Milk ($8, launching in January) is a moisturising leave-in treatment that's ideal for curly to straight hairstyles.

Image Source: waterlesshaircare.com
Curl Milk
$8
from waterlesshaircare.com
Buy Now

Maui Moisture Shine + Awapuhi Shampoo and Conditioner

If we could look into a crystal ball, we would predict smooth hair is in your future thanks to Maui Moisture's Shine + Awapuhi Shampoo and Conditioner ($10 each). As with all of the line's products, the duo features aloe vera as its first ingredient and is followed up with the ginger flower, awapuhi, which has been used for centuries to add shine and softness.

Image Source: cvs.com
Maui Moisture's Shine + Awapuhi Shampoo and Conditioner
$10
from cvs.com
Buy Now

Nexxus Scalp Inergy Gentle Exfoliating Scalp Scrub

Two-day-old dry shampoo? Gone. Last night's hair spray? Nicked! Say goodbye to buildup with the Nexxus Scalp Inergy Gentle Exfoliating Scalp Scrub ($15), which uses micro-exfoliating sugars to get rid of impurities.

Image Source: nexxus.com
Nexxus Scalp Inergy Gentle Exfoliating Scalp Scrub
$15
from nexxus.com
Buy Now

Moringa Magic Everyday Serum

Move over, argan oil. Hair care's latest in-demand ingredient is moringa oil, a multiuse oil that's just as good for the skin as it is for the hair. Moringa Magic's Everyday Serum ($28) is like the multivitamin you take every day, but for hair. It adds shine, hydration, and protection all while promoting hair growth with its botanical goodness.

Image Source: moringamagic.com
Moringa Magic's Everyday Serum
$28
from moringamagic.com
Buy Now

Tresemme Pro Pure Volumizing Invisible Styler

Create volume with Tresemme's Pro Pure Volumizing Invisible Styler ($6), a water-based hair volumizer that adds body to wet hair, dry hair, and even next-day hair. Packageing wise, we're big fans of the air pump (an eco-friendly aerosol alternative).

Image Source: target.com
Tresemme's Pro Pure Volumizing Invisible Styler
$6
from target.com
Buy Now

Emerge My Everything Hair Styling Butter Cream

Natural hair deserves natural products, and Emerge's My Everything Hair Styling Butter Cream ($7) fits the bill. Ideal for curly hair types, this rich, buttery formula controls frizz and provides flexible hold, plus it's free of sulphates, parabens, silicones, and mineral oil (you know, the bad stuff).

Image Source: target.com
My Everything Hair Styling Butter Cream
$7
from target.com
Buy Now

Ethique Too Delicious Solid Conditioner

This is not your standard conditioner: while the Ethique Too Delicious Solid Conditioner ($17) could be mistaken for a bar of soap, it features shea butter as its star ingredient and is formulated to hydrate extradry hair that's in need of some TLC.

Image Source: ethique.com
Ethique Too Delicious Solid Conditioner
$17
from ethique.com
Buy Now

Alba Botanica Smooth & Soothe Shampoo

Hop on the CBD trend with Alba Botanica's Smooth & Soothe Shampoo ($11, launching in January), which is made of cannabis sativa seed oil to provide hydration from scalp to tip with every wash.

Image Source: Courtesy of Alba Botanica

Head & Shoulders Thickening Hair Mist

The folks at Head & Shoulders have got your baby-fine hair covered with their Thickening Hair Mist ($13, launching in January), a must have if you're going for that beachy, mermaid-like vibe (cue "Under the Sea").

Image Source: Courtesy of Head & Shoulders

Pantene Never Stray No Crunch Hairspray

If you're anything like us, it can be a struggle to make that sleek ponytail or those mermaid waves last all day. Now we can all go from office to happy hour with Pantene's Never Stray No Crunch Hairspray ($7), which promises to extend any hairstyle sans crunchiness.

Image Source: target.com
Pantene's Never Stray No Crunch Hairspray
$7
from target.com
Buy Now

Matrix Total Results Dark Envy Red Neutralisation Mask

Red brassiness got you feeling down? Matrix has rounded off its at-home toning range with the Total Results Dark Envy collection, the first line to use green formulas to neutralise red undertones that those with black and brown hair colours often face when colouring their hair. Its Dark Envy Red Neutralisation Mask ($24) is a hair-routine staple for such hair colours.

Image Source: ulta.com
Dark Envy Red Neutralisation Mask
$24
from ulta.com
Buy Now

Aveeno Hair Kefir Probiotic Blend Shampoo

Probiotic skin care was the buzzword of the beauty scene in 2019. Now, Aveeno Hair is introducing the benefits of probiotics and the good-for-you bacteria they harness to the hair world in 2020 with its new Kefir Probiotic Blend Shampoo ($9), which features a particularly unique blend of what we know as drinkable yoghurt (kefir), probiotics, and the line's signature oat.

Image Source: cvs.com
Kefir Probiotic Blend Shampoo
$9
from cvs.com
Buy Now

Hair Food Damage Recovery Serum

Besides feeding our hair with effective recipes for every concern from flatness to flyaways, Hair Food is providing some damage control with its Damage Recovery Serum ($10, launching in January), which contains hair-repairing hemp extract and ultramoisturising honey.

Image Source: Courtesy of Hair Food

Aussie Deep Conditioning Sleekend Warrior Dry Conditioner

We love a product that has the ability to whisk us to the tropics, and the island aromas of coconut, peach, and vanilla in Aussie's Deep Conditioning Sleekend Warrior Dry Conditioner ($5) do not disappoint. An added bonus: it adds sleekness and bounce to our otherwise lifeless, dull hair.

Image Source: target.com
Aussie's Deep Conditioning Sleekend Warrior Dry Conditioner
$5
from target.com
Buy Now

Big Sexy Hair Fun Raiser Volumizing Dry Texture Spray

Big Sexy Hair is getting a big sexy upgrade with its sleek, eco-conscious packageing that's made out of 95 percent recycled material. Its launch for 2020 includes the Fun Raiser Volumizing Dry Texture Spray ($22, launching in February), which pledges to have 48-hour style memory and humidity resistance so you can show off that 'do you spent hours perfecting, for longer.

Image Source: Courtesy of Sexy Hair

Want More?

POPSUGAR Would Like To Send You Push Notifications.