27 of the Hottest Hair Products Launching in 2020

CrossFitters and Pilates pros alike will make the Dove Go Active Dry Shampoo Wipes ($5) a gym-bag staple. The formula utilises the absorbent benefits of tapioca starch to ensure grease-free, refreshed hair on the go.

If you can't seem to pencil in an all-day visit to the salon to colour your hair, Avon and CHI have developed the perfect solution. The pair collaborated to create the Essentials Hair Colour ($30, launching in January), an at-home, ammonia-free hair colour that boasts a formula of aloe vera and olive oil to hydrate as it colours.

Bomba Curls, the latest buzz-worthy haircare line that is an ode to Dominican beauty secrets, has introduced its Forbidden Hair Mask ($25) for 2020, a scalp-nourishing mask with an ingredient list that we think sounds good enough to eat: raw cinnamon, pistachio, and cupuacu butter.

When going to the beach to achieve beachy waves results in nothing but dry frizziness, turn to Got2be's Beach Trippin' Salt Spray ($5, launching in January) to fake a textured, wind-blown, beautifully tousled 'do.

What do you get when you combine a world leader of plant science (Royal Botanic Gardens, Kew) with Herbal Essences' 50-year history of making exceptional haircare products? The answer is the Aloe Hair Mist Oil ($8), which boasts a vitamin-rich formula that replaces frizz with shine.

Who said precleansing was just for your face? Use SheaMoisture's Moringa and Avocado Hair Tea Rinse ($12, launching in mid-January) before shampoo and conditioner to get that hair-commercial-worthy shine.

Procter & Gamble's first new haircare line in four years is Waterless, a brand developed to promote water conservation by creating products that cure every hair concern from frizziness to flatness without the need of a single drop of water. Its Curl Milk ($8, launching in January) is a moisturising leave-in treatment that's ideal for curly to straight hairstyles.

Two-day-old dry shampoo? Gone. Last night's hair spray? Nicked! Say goodbye to buildup with the Nexxus Scalp Inergy Gentle Exfoliating Scalp Scrub ($15), which uses micro-exfoliating sugars to get rid of impurities.

Move over, argan oil. Hair care's latest in-demand ingredient is moringa oil, a multiuse oil that's just as good for the skin as it is for the hair. Moringa Magic's Everyday Serum ($28) is like the multivitamin you take every day, but for hair. It adds shine, hydration, and protection all while promoting hair growth with its botanical goodness.

Create volume with Tresemme's Pro Pure Volumizing Invisible Styler ($6), a water-based hair volumizer that adds body to wet hair, dry hair, and even next-day hair. Packageing wise, we're big fans of the air pump (an eco-friendly aerosol alternative).

Natural hair deserves natural products, and Emerge's My Everything Hair Styling Butter Cream ($7) fits the bill. Ideal for curly hair types, this rich, buttery formula controls frizz and provides flexible hold, plus it's free of sulphates, parabens, silicones, and mineral oil (you know, the bad stuff).

This is not your standard conditioner: while the Ethique Too Delicious Solid Conditioner ($17) could be mistaken for a bar of soap, it features shea butter as its star ingredient and is formulated to hydrate extradry hair that's in need of some TLC.

The folks at Head & Shoulders have got your baby-fine hair covered with their Thickening Hair Mist ($13, launching in January), a must have if you're going for that beachy, mermaid-like vibe (cue "Under the Sea").

If you're anything like us, it can be a struggle to make that sleek ponytail or those mermaid waves last all day. Now we can all go from office to happy hour with Pantene's Never Stray No Crunch Hairspray ($7), which promises to extend any hairstyle sans crunchiness.

Red brassiness got you feeling down? Matrix has rounded off its at-home toning range with the Total Results Dark Envy collection, the first line to use green formulas to neutralise red undertones that those with black and brown hair colours often face when colouring their hair. Its Dark Envy Red Neutralisation Mask ($24) is a hair-routine staple for such hair colours.

Probiotic skin care was the buzzword of the beauty scene in 2019. Now, Aveeno Hair is introducing the benefits of probiotics and the good-for-you bacteria they harness to the hair world in 2020 with its new Kefir Probiotic Blend Shampoo ($9), which features a particularly unique blend of what we know as drinkable yoghurt (kefir), probiotics, and the line's signature oat.

Besides feeding our hair with effective recipes for every concern from flatness to flyaways, Hair Food is providing some damage control with its Damage Recovery Serum ($10, launching in January), which contains hair-repairing hemp extract and ultramoisturising honey.

We love a product that has the ability to whisk us to the tropics, and the island aromas of coconut, peach, and vanilla in Aussie's Deep Conditioning Sleekend Warrior Dry Conditioner ($5) do not disappoint. An added bonus: it adds sleekness and bounce to our otherwise lifeless, dull hair.