The 30 Coolest New Beauty Brands at Ulta Beauty in 2020

Ulta Beauty houses innovative and inclusive brands, with the most extensive selection of hair care, skin care, makeup, and everything in between. It is truly a one-stop shop for all things beauty with different price ranges in mind. Ulta took it up a notch with the Sparked at Ulta Beauty program, where it showcases and highlight up-and-coming indie beauty brands and small businesses. With a fresh outlook on all things beauty, these brands and their products will be your new favourites. We curated some of the most unique and promising finds that will take your self-care and beauty routine to a whole new level.