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Best Indie Beauty Brands From Ulta

The 30 Coolest New Beauty Brands at Ulta Beauty in 2020

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

Ulta Beauty houses innovative and inclusive brands, with the most extensive selection of hair care, skin care, makeup, and everything in between. It is truly a one-stop shop for all things beauty with different price ranges in mind. Ulta took it up a notch with the Sparked at Ulta Beauty program, where it showcases and highlight up-and-coming indie beauty brands and small businesses. With a fresh outlook on all things beauty, these brands and their products will be your new favourites. We curated some of the most unique and promising finds that will take your self-care and beauty routine to a whole new level.

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Coco & Eve Like A Virgin Miracle Hair Elixir

The Coco & Eve Like A Virgin Miracle Hair Elixir ($30) is filled with hylarounic acid so your hair stays hydrated and frizz-free.

Image Source: ulta.com
Coco & Eve Like A Virgin Miracle Hair Elixir
$30
from ulta.com
Buy Now

noyah Organic & Natural Lip Balm 4 Flavour Combo Pack

Moisturise your lips without getting bored of the flavours with the noyah Organic & Natural Lip Balm 4 Flavour Combo Pack ($12).

Image Source: ulta.com
noyah Organic & Natural Lip Balm 4 Flavour Combo Pack
$12
from ulta.com
Buy Now

Au Naturale The Anywhere Creme Multistick

The Au Naturale The Anywhere Creme Multistick ($35) has a gorgeous shade range perfect for all skin tones.

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Au Naturale The Anywhere Creme Multistick
$35
from ulta.com
Buy Now

Beekman 1802 Milk Drops Probiotic Ceramide Serum

The Beekman 1802 Milk Drops Probiotic Ceramide Serum ($32, originally $45) is loaded powerful and skin-nourishing ingredients, yet is amazing for sensitive skin.

Image Source: ulta.com
Beekman 1802 Milk Drops Probiotic Ceramide Serum
$32
from ulta.com
Buy Now

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Kreyòl Essence Pomad Kreyol Natural Scalp Treatment

The Kreyòl Essence Pomad Kreyol Natural Scalp Treatment ($22) nourishes your scalp to strengthen hair from the root.

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Kreyòl Essence Pomad Kreyol Natural Scalp Treatment
$22
from ulta.com
Buy Now

Milk + Honey Eucalyptus, Arnica, Rosemary, Sweet Marjoram Sore Muscle Soak No.18

The Milk + Honey Eucalyptus, Arnica, Rosemary, Sweet Marjoram Sore Muscle Soak No.18 ($28) is the perfect soak for those with an active lifestyle or for anyone who deals with body pains.

Image Source: ulta.com
Milk + Honey Eucalyptus, Arnica, Rosemary, Sweet Marjoram Sore Muscle Soak No.18
$28
from ulta.com
Buy Now

Indeed Labs Glow Booster Serum

The Indeed Labs Glow Booster Serum ($18, originally $25) will brighten up your skin morning or night.

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Indeed Labs Glow Booster Serum
$18
from ulta.com
Buy Now

HipDot All the Glitters Palette

Add some sparkle and colour to your eye looks with the HipDot All the Glitters Palette ($16).

Image Source: ulta.com
HipDot All the Glitters Palette
$16
from ulta.com
Buy Now

Merci Handy Slime Shower Jelly - Unicorn Edition

Add some playfulness and unicorn magic to your shower routines with the Merci Handy Slime Shower Jelly - Unicorn Edition ($15).

Image Source: ulta.com
Merci Handy Slime Shower Jelly - Unicorn Edition
$15
from ulta.com
Buy Now

Voir Rhythm of the Rain Hair Masque & Scalp Detox

The Voir Rhythm of the Rain Hair Masque & Scalp Detox ($20, originally $28) will sooth your scalp and will leave your hair moisturised and soft.

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Voir Rhythm of the Rain Hair Masque & Scalp Detox
$20
from ulta.com
Buy Now

Dr. PAWPAW Hello Gorgeous Gift Set

Keep your lips moisturised all winter long with the Dr. PAWPAW Hello Gorgeous Gift Set ($13).

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Dr. PAWPAW Hello Gorgeous Gift Set
$13
from ulta.com
Buy Now

Lake & Skye 11 11 Body Oil

Get a real luxe spa experience wit the Lake & Skye 11 11 Body Oil ($48). It soothes dry skin and smells incredibly divine.

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Lake & Skye 11 11 Body Oil
$48
from ulta.com
Buy Now

Flora & Curl African Citrus Bloom Superfruit Hair Oil

The Flora & Curl African Citrus Bloom Superfruit Hair Oil ($30) is the all-in-one hair oil of your dreams. It can be used as a pre-shampoo hot oil treatment or as a leave-in hair serum.

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Flora & Curl African Citrus Bloom Superfruit Hair Oil
$30
from ulta.com
Buy Now

Barefoot Scientist Smooth Operator Holiday Foot Care Kit

Give your feet some deserved love with the Barefoot Scientist Smooth Operator Holiday Foot Care Kit ($49).

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Barefoot Scientist Smooth Operator Holiday Foot Care Kit
$49
from ulta.com
Buy Now

Pirette Dry Body Oil

The Pirette Dry Body Oil ($36) smells like heaven on earth.

Image Source: ulta.com
Pirette Dry Body Oil
$36
from ulta.com
Buy Now

Elcie Cosmetics The Eclipse Highlighter

The Elcie Cosmetics The Eclipse Highlighter ($32) is blindingly stunning and glam.

Image Source: ulta.com
Elcie Cosmetics The Eclipse Highlighter
$32
from ulta.com
Buy Now

Inuwet Friends Forever Fuchsia Bunny Lip Balm Trio

The Inuwet Friends Forever Fuchsia Bunny Lip Balm Trio ($12) are the cutest lip balms you'll ever own.

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Inuwet Friends Forever Fuchsia Bunny Lip Balm Trio
$12
from ulta.com
Buy Now

Terra Beauty Bars Matcha Sea Clay Dry Mask

The Terra Beauty Bars Matcha Sea Clay Dry Mask ($17) is rich in antioxidants and can help diminish acne.

Image Source: ulta.com
Terra Beauty Bars Matcha Sea Clay Dry Mask
$17
from ulta.com
Buy Now

Fifth & Root Moonlight Cooling Glow Mask

The Fifth & Root Moonlight Cooling Glow Mask ($32, originally $46) with CBD extract soothes and brightens dull, irritated skin.

Image Source: ulta.com
Fifth & Root Moonlight Cooling Glow Mask
$32
from ulta.com
Buy Now

Follain Eye Cream: Firm + Brighten

Keep your eyes bright and hydrated with the Follain Eye Cream: Firm + Brighten ($25, originally $36).

Image Source: ulta.com
Follain Eye Cream: Firm + Brighten
$25
from ulta.com
Buy Now

Persona Colour Theory Eye Kit Copper

The Persona Colour Theory Eye Kit Copper ($27, originally $38) is a gorgeous eye kit, perfect for rocking warm tones all year long.

Image Source: ulta.com
Persona Colour Theory Eye Kit Copper
$27
from ulta.com
Buy Now

basd Indulgent Crème Brûlée Coffee Scrub

The basd Indulgent Crème Brûlée Coffee Scrub ($14, originally $20) is a delicous way to get smooth skin.

Image Source: ulta.com
basd Indulgent Crème Brûlée Coffee Scrub
$14
from ulta.com
Buy Now

Bondi Boost Procapil Hair Tonic

Treat your scalp and hair folicles right with the Bondi Boost Procapil Hair Tonic ($16, originally $20).

Image Source: ulta.com
Bondi Boost Procapil Hair Tonic
$16
from ulta.com
Buy Now

Kinship Nice 2 Treat U 3-Piece Glow-To Skincare Set

The Kinship Nice 2 Treat U 3-Piece Glow-To Skincare Set ($55) is the perfect skin-set for any beginners.

Image Source: ulta.com
Kinship Nice 2 Treat U 3-Piece Glow-To Skincare Set
$55
from ulta.com
Buy Now

Carbon Theory Breakout Control Facial Purifying Tonic

The Carbon Theory Breakout Control Facial Purifying Tonic ($20) can help aid mask-induced acne breakouts.

Image Source: ulta.com
Carbon Theory Breakout Control Facial Purifying Tonic
$20
from ulta.com
Buy Now

We Are Paradoxx Hangover Hair Elixir

The We Are Paradoxx Hangover Hair Elixir ($23, originally $35) has Irish whiskey in it for strength and shine.

Image Source: ulta.com
We Are Paradoxx Hangover Hair Elixir
$23
from ulta.com
Buy Now

ZOEVA Spice of Life Eyeshadow Palette

The ZOEVA Spice of Life Eyeshadow Palette ($28) is a gorgeous holiday palette filled with universally flattering shades.

Image Source: ulta.com
ZOEVA Spice of Life Eyeshadow Palette
$28
from ulta.com
Buy Now

Cela Essential Balm

The Cela Essential Balm ($25, originally $36) is perfect to heal dry, chapped skin anywhere on the body and face. You can even use it on your hair to revive dry ends!

Image Source: ulta.com
Cela Essential Balm
$25
from ulta.com
Buy Now

CANNUKA CBD Skin Balm

Heal irritated, dry winter skin with the CANNUKA CBD Skin Balm ($41, originally $58).

Image Source: ulta.com
CANNUKA CBD Skin Balm
$41
from ulta.com
Buy Now

SCRATCH Monochrome Nail Wraps

The SCRATCH Monochrome Nail Wraps ($7, originally $10) are a unique way to get the perfect manicure at home.

Image Source: ulta.com
SCRATCH Monochrome Nail Wraps
$7
from ulta.com
Buy Now

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