Best Indie Beauty Brands From Ulta
The 30 Coolest New Beauty Brands at Ulta Beauty in 2020
As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
Ulta Beauty houses innovative and inclusive brands, with the most extensive selection of hair care, skin care, makeup, and everything in between. It is truly a one-stop shop for all things beauty with different price ranges in mind. Ulta took it up a notch with the Sparked at Ulta Beauty program, where it showcases and highlight up-and-coming indie beauty brands and small businesses. With a fresh outlook on all things beauty, these brands and their products will be your new favourites. We curated some of the most unique and promising finds that will take your self-care and beauty routine to a whole new level.
Coco & Eve Like A Virgin Miracle Hair Elixir
The Coco & Eve Like A Virgin Miracle Hair Elixir ($30) is filled with hylarounic acid so your hair stays hydrated and frizz-free.
noyah Organic & Natural Lip Balm 4 Flavour Combo Pack
Moisturise your lips without getting bored of the flavours with the noyah Organic & Natural Lip Balm 4 Flavour Combo Pack ($12).
Au Naturale The Anywhere Creme Multistick
The Au Naturale The Anywhere Creme Multistick ($35) has a gorgeous shade range perfect for all skin tones.
Beekman 1802 Milk Drops Probiotic Ceramide Serum
The Beekman 1802 Milk Drops Probiotic Ceramide Serum ($32, originally $45) is loaded powerful and skin-nourishing ingredients, yet is amazing for sensitive skin.
Kreyòl Essence Pomad Kreyol Natural Scalp Treatment
The Kreyòl Essence Pomad Kreyol Natural Scalp Treatment ($22) nourishes your scalp to strengthen hair from the root.
Milk + Honey Eucalyptus, Arnica, Rosemary, Sweet Marjoram Sore Muscle Soak No.18
The Milk + Honey Eucalyptus, Arnica, Rosemary, Sweet Marjoram Sore Muscle Soak No.18 ($28) is the perfect soak for those with an active lifestyle or for anyone who deals with body pains.
Indeed Labs Glow Booster Serum
The Indeed Labs Glow Booster Serum ($18, originally $25) will brighten up your skin morning or night.
HipDot All the Glitters Palette
Add some sparkle and colour to your eye looks with the HipDot All the Glitters Palette ($16).
Merci Handy Slime Shower Jelly - Unicorn Edition
Add some playfulness and unicorn magic to your shower routines with the Merci Handy Slime Shower Jelly - Unicorn Edition ($15).
Voir Rhythm of the Rain Hair Masque & Scalp Detox
The Voir Rhythm of the Rain Hair Masque & Scalp Detox ($20, originally $28) will sooth your scalp and will leave your hair moisturised and soft.
Dr. PAWPAW Hello Gorgeous Gift Set
Keep your lips moisturised all winter long with the Dr. PAWPAW Hello Gorgeous Gift Set ($13).
Lake & Skye 11 11 Body Oil
Get a real luxe spa experience wit the Lake & Skye 11 11 Body Oil ($48). It soothes dry skin and smells incredibly divine.
Flora & Curl African Citrus Bloom Superfruit Hair Oil
The Flora & Curl African Citrus Bloom Superfruit Hair Oil ($30) is the all-in-one hair oil of your dreams. It can be used as a pre-shampoo hot oil treatment or as a leave-in hair serum.
Barefoot Scientist Smooth Operator Holiday Foot Care Kit
Give your feet some deserved love with the Barefoot Scientist Smooth Operator Holiday Foot Care Kit ($49).
Pirette Dry Body Oil
Elcie Cosmetics The Eclipse Highlighter
The Elcie Cosmetics The Eclipse Highlighter ($32) is blindingly stunning and glam.
Inuwet Friends Forever Fuchsia Bunny Lip Balm Trio
The Inuwet Friends Forever Fuchsia Bunny Lip Balm Trio ($12) are the cutest lip balms you'll ever own.
Terra Beauty Bars Matcha Sea Clay Dry Mask
The Terra Beauty Bars Matcha Sea Clay Dry Mask ($17) is rich in antioxidants and can help diminish acne.
Fifth & Root Moonlight Cooling Glow Mask
The Fifth & Root Moonlight Cooling Glow Mask ($32, originally $46) with CBD extract soothes and brightens dull, irritated skin.
Follain Eye Cream: Firm + Brighten
Keep your eyes bright and hydrated with the Follain Eye Cream: Firm + Brighten ($25, originally $36).
Persona Colour Theory Eye Kit Copper
The Persona Colour Theory Eye Kit Copper ($27, originally $38) is a gorgeous eye kit, perfect for rocking warm tones all year long.
basd Indulgent Crème Brûlée Coffee Scrub
The basd Indulgent Crème Brûlée Coffee Scrub ($14, originally $20) is a delicous way to get smooth skin.
Bondi Boost Procapil Hair Tonic
Treat your scalp and hair folicles right with the Bondi Boost Procapil Hair Tonic ($16, originally $20).
Kinship Nice 2 Treat U 3-Piece Glow-To Skincare Set
The Kinship Nice 2 Treat U 3-Piece Glow-To Skincare Set ($55) is the perfect skin-set for any beginners.
Carbon Theory Breakout Control Facial Purifying Tonic
The Carbon Theory Breakout Control Facial Purifying Tonic ($20) can help aid mask-induced acne breakouts.
We Are Paradoxx Hangover Hair Elixir
The We Are Paradoxx Hangover Hair Elixir ($23, originally $35) has Irish whiskey in it for strength and shine.
ZOEVA Spice of Life Eyeshadow Palette
The ZOEVA Spice of Life Eyeshadow Palette ($28) is a gorgeous holiday palette filled with universally flattering shades.
Cela Essential Balm
The Cela Essential Balm ($25, originally $36) is perfect to heal dry, chapped skin anywhere on the body and face. You can even use it on your hair to revive dry ends!
CANNUKA CBD Skin Balm
Heal irritated, dry winter skin with the CANNUKA CBD Skin Balm ($41, originally $58).
SCRATCH Monochrome Nail Wraps
The SCRATCH Monochrome Nail Wraps ($7, originally $10) are a unique way to get the perfect manicure at home.
