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Best Indie Beauty Brands on Amazon | 2020

Just So You Know, Amazon's Indie Beauty Selection Is Top of the Line

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

If you're a beauty lover, first of all, welcome to the club. We're always looking for the next big thing when it comes to makeup, skin care, and hair products, and that means exploring new brands and under-the-radar products. Well, we've found a treasure trove of innovative products at Amazon's Indie Beauty Boutique. Whether you want classic, clean skin care or cool new lip products, these 16 picks are made for you.

Besides being innovative and essential, these products couldn't be easier to acquire, since they're on Amazon. There's a self-tanner we're particularly intrigued by since the weather's cooling off, and a set of face masks we'd like to use all the time. Keep on reading to shop our picks!

Image Source: Amazon

Flawless by Gabrielle Union Detangling Leave-in Hair Conditioner

Keep hair knot-free with this easy to use Flawless by Gabrielle Union Detangling Leave-in Hair Conditioner ($10).

Image Source: amazon.com
Flawless by Gabrielle Union Detangling Leave-in Hair Conditioner
$10
from amazon.com
Buy Now

Lux Unfiltered No 32 Gradual Self-Tanning Cream

We'll be applying this Lux Unfiltered No 32 Gradual Self-Tanning Cream ($37) all fall and winter.

Image Source: amazon.com
Lux Unfiltered No 32 Gradual Self-Tanning Cream
$37
from amazon.com
Buy Now

Sparitual Citrus Cardamom Vegan Hand Salve

Our dry, cracked hands could definitely use this Sparitual Citrus Cardamom Vegan Hand Salve ($18).

Image Source: amazon.com
Sparitual Citrus Cardamom Vegan Hand Salve
$18
from amazon.com
Buy Now

Earth Harbour Aqua Aura Reparative Eye Creme

This Earth Harbour Aqua Aura Reparative Eye Creme ($34) is a great hydrating option for your undereyes.

Image Source: amazon.com
Earth Harbour Aqua Aura Reparative Eye Creme
$34
from amazon.com
Buy Now

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3 Graces Beauty Radiant Lip Gloss

One of our makeup staples is lip gloss, and this 3 Graces Beauty Radiant Lip Gloss ($20) is going to be a new go-to.

Image Source: amazon.com
3 Graces Beauty Radiant Lip Gloss
$20
from amazon.com
Buy Now

Follain Moisturiser

This Follain Moisturiser ($32) is a great, clean option for a lightweight yet hydrating moisturiser.

Image Source: amazon.com
Follain Moisturiser
$32
from amazon.com
Buy Now

Haleys Re:form Liquid Lux Foundation

Haleys Re:form Liquid Lux Foundation ($20) has a luminous finish, plus it's vegan and cruelty-free.

Image Source: amazon.com
Haleys Re:form Liquid Lux Foundation
$20
from amazon.com
Buy Now

Rael Beauty Face Mask Sheets, Variety Pack

These Rael Beauty Face Mask Sheets, Variety Pack ($45) are genius. There are four different masks, and they're meant to correspond to each week in your menstrual cycle. There are five per pack, so you get 20 masks in total.

Image Source: amazon.com
Rael Beauty Face Mask Sheets, Variety Pack
$45
from amazon.com
Buy Now

Ursa Major Fantastic Face Wash

This Ursa Major Fantastic Face Wash ($28) is a cult favourite, and a good option for all skin types.

Image Source: amazon.com
Ursa Major Fantastic Face Wash
$28
from amazon.com
Buy Now

Emma Hardie Moringa Cleansing Balm with Dual Action Cleansing Cloth

This Emma Hardie Moringa Cleansing Balm with Dual Action Cleansing Cloth ($54) is a great option for the first step in your double cleanse routine.

Image Source: amazon.com
Emma Hardie Moringa Cleansing Balm with Dual Action Cleansing Cloth
$54
from amazon.com
Buy Now

Sand & Sky Australian Pink Clay Porefining Face Mask

So many people are obsessed with this Sand & Sky Australian Pink Clay Porefining Face Mask ($49), and once you try it, you'll see why. It's a clay mask that doesn't strip your skin, which is amazing.

Image Source: amazon.com
Sand & Sky Australian Pink Clay Porefining Face Mask
$49
from amazon.com
Buy Now

Lapcos Collagen Sheet Mask

If you want a great sheet mask, go with this Lapcos Collagen Sheet Mask ($14).

Image Source: amazon.com
Lapcos Collagen Sheet Mask
$14
from amazon.com
Buy Now

Flawless by Gabrielle Union Defining Curl Hair Cream

Treat your curls to this Flawless by Gabrielle Union Defining Curl Hair Cream ($10).

Image Source: amazon.com
Flawless by Gabrielle Union Defining Curl Hair Cream
$10
from amazon.com
Buy Now

Follain Ultra Hydrating Mask

Dryer weather calls for this luxurious Follain Ultra Hydrating Mask ($34).

Image Source: amazon.com
Follain Ultra Hydrating Mask
$34
from amazon.com
Buy Now

Rael Acne Pimple Healing Patch

Kiss pesky spots goodbye with this Rael Acne Pimple Healing Patch ($7).

Image Source: amazon.com
Rael Acne Pimple Healing Patch
$7
from amazon.com
Buy Now

Nooni Marshmallow Whip Maker Foam Cleanser

This Nooni Marshmallow Whip Maker Foam Cleanser ($7) will actually make washing your face fun.

Image Source: amazon.com
Nooni Marshmallow Whip Maker Foam Cleanser
$7
from amazon.com
Buy Now

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