If you find inspiration in makeup tutorials, or simply enjoy the ASMR [1] that comes with listening to your favourite YouTube stars, you're bound to fall in love with one of the following Power Your Pretty Award-winning beauty collaborations [2].
These makeup and hair products were born from a partnership between some of the beauty industry's most well-known influencers and brands. They inspire you to be fearless with your makeup application, challenge you to try out new trends, and, most importantly, capture the many facets of the personalities you've grown to love over the years. Check out our favourite beauty influencer collaborations this year that live up to the hype.
Don't forget to read up on the rest of our 2019 Power Your Pretty Awards winners [3] – a curated list of beauty products tested by editors, chosen for YOU.
Kitsch x Justine Marjan Collection
You might be familiar with Justine Marjan's [4] accessory-embellished work on clients like Ashley Graham, Ashley Tisdale [5], and the Kardashian-Jenner clan. Perhaps you've seen them in the shows she keyed in recent fashion weeks. This year, the hairstylist to the stars partnered with haircare brand Kitsch to create a collection of crystal-emblazoned hair accessories that took Instagram by storm.
Our favourites include the Medium Rhinestone Snap Clips [6] ($29), shown here, and the Classic Rhinestone Bobby Pins [7] ($50), which are heavy on the sparkle and add oomph to any and all hairstyles. The best part? With all of these features, you'll never have to worry about losing a hair accessory (which, you have to admit, have a tendency to get misplaced) at the bottom of your purse ever again.
ColourPop x Bretman Rock Collection
Bretman Rock [8] is many things: food aficionado [9], doting uncle to Cleo Amore Amiotonu, and self-proclaimed "science b*tch [10]." Most notably, though, he is a makeup mastermind. Earlier this year, the YouTube and Instagram star partnered with ColourPop to release the 12-piece ColourPop x Bretman Rock Collection [11] ($95), a line split into two colour ways — red and blue — that are reflective of his appreciation for his Filipino heritage. That, and his personality: "Sometimes I'm lit, sometimes I'm wet," he said, when he first gave fans a preview of the line on Instagram. Getting your hands on any item in the collection will give you a glimpse of the different facets that make Rock . . . rock.
Lancôme x Chiara Ferragni Collection
The Lancôme x Chiara Ferragni Collection [12] ($26) is the elevated makeup collection that would complete any shelfie — without the elevated price tag. The line, which was designed in collaboration with influencer and style icon Chiara Ferragni [13], includes an all-emcompassing eye, lip, and cheek palette, a volumizing mascara, and glossy lip colours that are wrapped in shimmering pink packageing. But don't let the cute colours and wink-face designs fool you: each of the products deliver the same high-quality pigment payoff you've come to expect from Lancôme.
Aquaria x NYX Professional Makeup Colour Palette
"I'm a superstar" is how drag queen and makeup artist Aquaria [14] introduced herself on the tenth season of RuPaul's Drag Race, and it's exactly how you'll feel when you dive into this makeup palette. The Aquaria x NYX Professional Makeup Colour Palette [15] ($25) contains a mix of unexpected eye shadow shades — from icy blue and muted white to fire engine red — that will help you recreate the fearless and space-inspired looks you've seen Aquaria wear herself.
Revlon x Ashley Graham Never Enough Lip Kit
Wearing lipstick is a power move [16] in itself, but model Ashley Graham [17] and makeup giant Revlon took that concept to the next level with the Revlon x Ashley Graham Never Enough Lip Kit [18] ($20). The collection of matte lip products — the sets of which include two liquid lipsticks and a coordinating lip liner — provide high-impact colour, long-lasting wear, and an undeniable boost of confidence you can only get from being unapologetically you.