Whether you are looking to stock up on necessities or want to try something new for 2021, Target has got you covered with all things beauty [1]. From cult-favourite mascaras and eyeshadow palettes for every mood to gorgeous, long-lasting lipsticks and lip-loving lip glosses and everything in between, Target [2] has all your makeup needs covered in 2021. From new launches to coveted favourites, Target's makeup game is unmatched. Treat yourself to some lash-loving mascara and face-sculpting blushes, highlights, bronzers, contours, and complexion products galore. Try out 2021's hottest makeup trends [3], or even explore new brands like Jason Wu Beauty and Undone Beauty. Target has some of the best and most underrated makeup products of the year, all at an affordable price range.
Jason Wu Beauty Free-Da Brow Mascara
Get the boy-brow look with this Jason Wu Beauty Free-Da Brow Mascara [5] ($12).
Beauty Bakerie Bite Size Eyeshadow Palette
The Beauty Bakerie Bite Size Eyeshadow Palette [6] ($14) is a gorgeous, warm-toned palette that you'll love to use every day.
Range Beauty True Intentions Hydrating Foundation
Dry skin? No problem with the Black-owned Range Beauty True Intentions Hydrating Foundation [7] ($20).
Mented Cosmetics Lip Gloss
Get the perfect glossy nude with the Mented Cosmetics Lip Gloss [8] ($16).
L.A. Girl 9 Pan Palettes — Foreplay
The L.A. Girl 9 Pan Palettes in Foreplay [9] ($9) will take you from day to night and simple to glam.
Lilly Lashes Luxury Synthetic Eye Lashes in Elite
Get the bestselling lashed at an affordable cost with the Lilly Lashes Luxury Synthetic Eye Lashes in Elite [10] ($15).
Essence Eyeshadow Palette in Ola Rio
Get into a tropical vibe with your makeup with the Essence Eyeshadow Palette in Ola Rio [11] ($10).
E.l.f. Monochromatic Multi Stick
Give your eyes, lips, and cheeks a flush of colour with the E.l.f. Monochromatic Multi Stick [12] ($4). It comes in eight gorgeous shades.
Revolution Beauty Vintage Lace Blush Palette in Pink
Get perfectly pink cheeks with the Revolution Beauty Vintage Lace Blush Palette in Pink [13] ($12).
Honest Beauty Gloss-C Lip Gloss
The hyaluronic-acid-filled Honest Beauty Gloss-C Lip Gloss [14] ($18) comes in eight hydrating colours to keep your lips looking cute all year long.
C'est Moi Visionary Metallic Makeup Crayon Set — 4ct
Add some metallic goodness to your looks with the C'est Moi Visionary Metallic Makeup Crayon Set — 4ct [15] ($20).
Undone Beauty Unscripted Eyeliner
Get the perfect wing every time with the Undone Beauty Unscripted Eyeliner [16] ($12).
Undone Beauty Indielash Mascara
Get lengthening, sky-high lashes with the Undone Beauty Indielash Mascara [17] ($10).
Winky Lux Kitten Eyeshadow Palette — Galaxy
Bring back the cool-smoky eye with the Winky Lux Kitten Eyeshadow Palette — Galaxy [18] ($25).
Colour Story Lengthening and Volumizing Mascara Duo
Whether you want volume, length, or both, you can't go wrong with the Colour Story Lengthening and Volumizing Mascara Duo [19] ($8).
L'Oréal Paris Voluminous Lash Paradise Mascara and Primer Kit — Blackest Black and Millennial Pink
The L'Oréal Paris Voluminous Lash Paradise Mascara and Primer Kit — Blackest Black and Millennial Pink [20] ($17) will take your lash game to a whole new level. If you loved Lash Paradise already, the primer will only add to your love.
L'Oréal Paris Brilliant Signature Shiny Lip Stain Lipstick With Precision Applicator
With or without a mask, the L'Oréal Paris Brilliant Signature Shiny Lip Stain Lipstick With Precision Applicator [21] ($10) will stay put all day long.
CoverGirl Lash Blast Clean Volume Mascara
If you love the CoverGirl Lash Blast Volume Mascara, now you can enjoy it with a new and improved clean formula. Get volume without worrying about ingredients with the CoverGirl Lash Blast Clean Volume Mascara [22] ($10).
Jason Wu Beauty Wu-Prime Hydrating & Nourishing Primer Oil
Get a glowing complexion with the Jason Wu Beauty Wu-Prime Hydrating & Nourishing Primer Oil [23] ($16).
NYX Professional Makeup Hydra Touch Primer
Give your base some hydration with the NYX Professional Makeup Hydra Touch Primer [24] ($14).
Mented Cosmetics Semi-Matte Lipstick
Get the perfect nude with the Mented Cosmetics Semi-Matte Lipstick [25] ($18).
Beauty Bakerie EyesCream Paint Job Brush Set
How cute is the Beauty Bakerie EyesCream Paint Job Brush Set [26] ($29)!?
The Lip Bar Vegan Lip Gloss
This The Lip Bar Vegan Lip Gloss [27] ($14) will top off any look, from neutral glam to bold and smouldering.
Maybelline Super Stay Matte Ink Lip Colour
You can't go wrong with the bestselling Maybelline Super Stay Matte Ink Lip Colour [28] ($10).
Physician's Formula Murumuru Butter Bronzer
It does not matter that it's winter right now; get the summer glow you've been needing with the Physician's Formula Murumuru Butter Bronzer [29] ($16).
Revolution Beauty x Roxxsaurus Highlight & Contour Palette
Sculpt your face with the Revolution Beauty x Roxxsaurus Highlight & Contour Palette [30] ($15).
Honest Beauty Creme Cheek Blush
Get perfectly blended blush with the Honest Beauty Creme Cheek Blush [31] ($16).
Maybelline Face Studio Master Chrome Metallic Highlighter
The Maybelline Face Studio Master Chrome Metallic Highlighter [32] ($8) is one of the best drugstore highlighters on the market. The formula is like butter, giving you a highlight that glows more than the sun!