Best Makeup Launches of 2020
20 Game-Changing Makeup Launches You're Going To Want This Year
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It's 2020 — have you updated your makeup bag yet? If the answer is no, you've come to the right place. Now is as good a time as any to check out all of the game-changing beauty products that'll be available for your consumption in the new year. Looking for a full-coverage concealer that feels practically weightless on your skin? There a new product for that. What about a hydrating lip oil that provides a hit of colour and maximum moisture to your lips? There's a product (or two) for that, too.
The lineup of cosmetics hitting the market in 2020 is already pretty stacked, from glittery eye shadow palettes and mascaras to eyeliners you can use on just about anywhere on your body. Ahead, check out a few of this year's makeup launches that we're the most excited about.
Anastasia Beverly Hills Amrezy Eyeshadow Palette
The Anastasia Beverly Hills Amrezy Eyeshadow Palette ($49) is the third instalment of the brand's collaboration with beauty influencer Amra Olević Reyes, and it comes with a whopping 16 all-new matte, metallic, and glittery shades.
Tarte Shape Tape Glow Wand
Tarte's raved about Shape Tape Concealer just got a major glow-up in the form of the Tarte Shape Tape Glow Wand ($25). The vegan formula adds a bit of life to your undereye area and comes with a removable sponge for easier blending.
Fenty Beauty Full Frontal Volume, Lift & Curl Mascara
Fenty Beauty's Full Frontal Volume, Lift & Curl Mascara ($24) debuted to rave reviews from POPSUGAR editors, and for a mascara created by a celebrity who never even wears lashes, we wouldn't expect anything less.
NYX Cosmetics Dazed & Diffused Blurring Lipstick
NYX Cosmetics' Dazed & Diffused Blurring Lipstick ($9) takes all the extra work out of blending your lipsticks together thanks to its duel-ended design that features a jojoba oil-infused crayon on one end and a synthetic lip brush on the other.
Bite Beauty Changemaker Supercharged Micellar Foundation
Have you ever used a micellar cleanser? Well, Bite Beauty Changemaker Supercharged Micellar Foundation ($40) pretty much mimics the same technology of those products with this long-lasting formula that gives your skin a dewy, moisturised, and natural finish.
ColourPop Lunar New Year Collection
ColourPop rang in the Year of the Rat with its stellar Lunar New Year Collection ($48) that includes three liquid lipsticks, two blushes, and a white tea face milk.
Kesha Rose Whatever Wherever Eyeliner Wands
Kesha Rose Whatever Wherever Eyeliner Wands ($28) doesn't use the phrase "whatever wherever" in its name for nothing. These come as a set of two, dual-sided, jumbo liquid eyeliners that be applied to your eyes, your cheeks, your chest or . . . wherever.
Gucci Rouge à Lèvres Mat Lipstick
The Gucci Rouge à Lèvres Mat Lipstick ($42) comes in a series of bold colours that practically glide onto your lips and provide a long-lasting, matte finish.
Dior Forever Skin Correct Concealer
With a jumbo-sized wand and intense colour payoff, you'll be pleased to know the Dior Forever Skin Correct Concealer ($36) also comes in 30 shades that provide full coverage that doesn't budge all day.
Ciaté Editor Palette Mykonos
The Ciaté Editor Palette Mykonos ($32) is one of four of the brand's new editor palettes that each include 18 different bold shades that can be used to create any kind of look imaginable.
Lottie London Freckle Tint Temporary Skin Tint
Lottie London Freckle Tint Temporary Skin Tint ($8) is your quick-and-easy solution if you're going for a sun-kissed, "back-from-the-beach" look.
Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette
Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palettes ($25) are a range of eight mini, six-shade eye shadow palettes that can literally be "snapped" together to make one.
Urban Decay All Nighter Ultra Matte Makeup Setting Spray
Now you can test the limits of your makeup even further with Urban Decay's All Nighter Ultra Matte Makeup Setting Spray ($33).
Hourglass Cosmetics Vanish Airbrush Concealer
Full coverage? Weightless? Waterproof? Hourglass Cosmetics Vanish Airbrush Concealer ($34) is basically everything you need in a concealer and more.
MAC Cosmetics Lunar Illusions Lipstick
Give yourself a stroke of luck this year with MAC Cosmetics Lunar Illusions Lipsticks ($20) that come in three classic MAC shades.
Bobbi Brown Crushed Oil-Infused Gloss
May sticky lip gloss become a thing of the past. Bobbi Brown's Crushed Oil-Infused Gloss ($27) uses botanical oils to give this gloss a smooth and hydrating, non-sticky feel.
Honest Beauty Cat Eye Kit
Honest Beauty Cat Eye Kit ($20) is 2-in-1 gamechanger that comes with lash-lifting mascara and a tube of liquid eyeliner so you can wing your eyes to perfection every single time.
Fenty Beauty Flypencil Longwear Pencil Eyeliner
Fenty Beauty Flypencil Longwear Pencil Eyeliner ($22) comes in a literal rainbow of colours, from "She a Problem," a rose gold shimmery shade, to "Lady Lagoon," a matte electric blue.
Dior Lip Glow Oil
Dior Lip Glow Oil ($34) is essentially a lip gloss that reacts to the moisture level in your lips to ensure that they stay hydrated throughout the day.
