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Best Makeup Launches of 2020

20 Game-Changing Makeup Launches You're Going To Want This Year

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It's 2020 — have you updated your makeup bag yet? If the answer is no, you've come to the right place. Now is as good a time as any to check out all of the game-changing beauty products that'll be available for your consumption in the new year. Looking for a full-coverage concealer that feels practically weightless on your skin? There a new product for that. What about a hydrating lip oil that provides a hit of colour and maximum moisture to your lips? There's a product (or two) for that, too.

The lineup of cosmetics hitting the market in 2020 is already pretty stacked, from glittery eye shadow palettes and mascaras to eyeliners you can use on just about anywhere on your body. Ahead, check out a few of this year's makeup launches that we're the most excited about.

Image Source: Bite Beauty

Anastasia Beverly Hills Amrezy Eyeshadow Palette

The Anastasia Beverly Hills Amrezy Eyeshadow Palette ($49) is the third instalment of the brand's collaboration with beauty influencer Amra Olević Reyes, and it comes with a whopping 16 all-new matte, metallic, and glittery shades.

Image Source: sephora.com
Anastasia Beverly Hills Amrezy Eyeshadow Palette
$49
from sephora.com
Buy Now

Tarte Shape Tape Glow Wand

Tarte's raved about Shape Tape Concealer just got a major glow-up in the form of the Tarte Shape Tape Glow Wand ($25). The vegan formula adds a bit of life to your undereye area and comes with a removable sponge for easier blending.

Image Source: ulta.com
Tarte Shape Tape Glow Wand
$25
from ulta.com
Buy Now

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara

Fenty Beauty's Full Frontal Volume, Lift & Curl Mascara ($24) debuted to rave reviews from POPSUGAR editors, and for a mascara created by a celebrity who never even wears lashes, we wouldn't expect anything less.

Image Source: sephora.com
Fenty Beauty's Full Frontal Volume, Lift & Curl Mascara
$24
from sephora.com
Buy Now

NYX Cosmetics Dazed & Diffused Blurring Lipstick

NYX Cosmetics' Dazed & Diffused Blurring Lipstick ($9) takes all the extra work out of blending your lipsticks together thanks to its duel-ended design that features a jojoba oil-infused crayon on one end and a synthetic lip brush on the other.

Image Source: nyxcosmetics.com
NYX Cosmetics' Dazed & Diffused Blurring Lipstick
$9
from nyxcosmetics.com
Buy Now

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Bite Beauty Changemaker Supercharged Micellar Foundation

Have you ever used a micellar cleanser? Well, Bite Beauty Changemaker Supercharged Micellar Foundation ($40) pretty much mimics the same technology of those products with this long-lasting formula that gives your skin a dewy, moisturised, and natural finish.

Image Source: bitebeauty.com
Bite Beauty Changemaker Supercharged Micellar Foundation
$40
from bitebeauty.com
Buy Now

ColourPop Lunar New Year Collection

ColourPop rang in the Year of the Rat with its stellar Lunar New Year Collection ($48) that includes three liquid lipsticks, two blushes, and a white tea face milk.

Image Source: colourpop.com
Lunar New Year Collection
$48
from colourpop.com
Buy Now

Kesha Rose Whatever Wherever Eyeliner Wands

Kesha Rose Whatever Wherever Eyeliner Wands ($28) doesn't use the phrase "whatever wherever" in its name for nothing. These come as a set of two, dual-sided, jumbo liquid eyeliners that be applied to your eyes, your cheeks, your chest or . . . wherever.

Image Source: hipdot.com
Kesha Rose Whatever Wherever Eyeliner Wands
$28
from hipdot.com
Buy Now

Gucci Rouge à Lèvres Mat Lipstick

The Gucci Rouge à Lèvres Mat Lipstick ($42) comes in a series of bold colours that practically glide onto your lips and provide a long-lasting, matte finish.

Image Source: gucci.com
Gucci Rouge à Lèvres Mat Lipstick
$42
from gucci.com
Buy Now

Dior Forever Skin Correct Concealer

With a jumbo-sized wand and intense colour payoff, you'll be pleased to know the Dior Forever Skin Correct Concealer ($36) also comes in 30 shades that provide full coverage that doesn't budge all day.

Image Source: dior.com
Dior Forever Skin Correct Concealer
$36
from dior.com
Buy Now

Ciaté Editor Palette Mykonos

The Ciaté Editor Palette Mykonos ($32) is one of four of the brand's new editor palettes that each include 18 different bold shades that can be used to create any kind of look imaginable.

Image Source: us.ciatelondon.com
Ciaté Editor Palette Mykonos
$32
from us.ciatelondon.com
Buy Now

Lottie London Freckle Tint Temporary Skin Tint

Lottie London Freckle Tint Temporary Skin Tint ($8) is your quick-and-easy solution if you're going for a sun-kissed, "back-from-the-beach" look.

Image Source: ulta.com
Lottie London Freckle Tint Temporary Skin Tint
$8
from ulta.com
Buy Now

Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette

Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palettes ($25) are a range of eight mini, six-shade eye shadow palettes that can literally be "snapped" together to make one.

Image Source: sephora.com
Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palettes
$25
from sephora.com
Buy Now

Urban Decay All Nighter Ultra Matte Makeup Setting Spray

Now you can test the limits of your makeup even further with Urban Decay's All Nighter Ultra Matte Makeup Setting Spray ($33).

Image Source: sephora.com
Urban Decay's All Nighter Ultra Matte Makeup Setting Spray
$33
from sephora.com
Buy Now

Hourglass Cosmetics Vanish Airbrush Concealer

Full coverage? Weightless? Waterproof? Hourglass Cosmetics Vanish Airbrush Concealer ($34) is basically everything you need in a concealer and more.

Image Source: sephora.com
Hourglass Cosmetics Vanish Airbrush Concealer
$34
from sephora.com
Buy Now

MAC Cosmetics Lunar Illusions Lipstick

Give yourself a stroke of luck this year with MAC Cosmetics Lunar Illusions Lipsticks ($20) that come in three classic MAC shades.

Image Source: maccosmetics.com
MAC Cosmetics Lunar Illusions Lipsticks
$20
from maccosmetics.com
Buy Now

Bobbi Brown Crushed Oil-Infused Gloss

May sticky lip gloss become a thing of the past. Bobbi Brown's Crushed Oil-Infused Gloss ($27) uses botanical oils to give this gloss a smooth and hydrating, non-sticky feel.

Image Source: sephora.com
Bobbi Brown's Crushed Oil-Infused Gloss
$27
from sephora.com
Buy Now

Honest Beauty Cat Eye Kit

Honest Beauty Cat Eye Kit ($20) is 2-in-1 gamechanger that comes with lash-lifting mascara and a tube of liquid eyeliner so you can wing your eyes to perfection every single time.

Image Source: honest.com
Honest Beauty Cat Eye Kit
$20
from honest.com
Buy Now

Fenty Beauty Flypencil Longwear Pencil Eyeliner

Fenty Beauty Flypencil Longwear Pencil Eyeliner ($22) comes in a literal rainbow of colours, from "She a Problem," a rose gold shimmery shade, to "Lady Lagoon," a matte electric blue.

Image Source: sephora.com
Fenty Beauty Flypencil Longwear Pencil Eyeliner
$22
from sephora.com
Buy Now

Dior Lip Glow Oil

Dior Lip Glow Oil ($34) is essentially a lip gloss that reacts to the moisture level in your lips to ensure that they stay hydrated throughout the day.

Image Source: dior.com
Dior Lip Glow Oil
$34
from dior.com
Buy Now

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