The fall offers a lot to look forward to — pumpkin spice candles, pumpkin spice coffee, pumpkin spice cookies — but testing new makeup launches comes in at number one on our list. Every season brings fun products to explore and play with, but the vampy lip colours, warm eyeshadow palettes, and sharp eyeliners launching this year are hard to beat.
We may still be a few weeks away from the official start of the season, but the new fall beauty products [1] have already started rolling out. Whether you're on the hunt for the latest innovations from a cult-favourite brand or searching for something completely new and unknown to you, there's no shortage of exciting products to test.
From deep lipsticks to supersize eyeshadow palettes, gilded highlighters, and soft-matte complexion products, we rounded up all of the best new fall makeup products coming at you this year [2]. Get your wallet ready and clear out some space in your makeup drawers, because there's a lot worth shopping this season.
Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen
A leader in the brow space since 2000, this Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen [3] ($22) is the brand's first brow launch in almost two years. It comes in nine shades and allows you to mimic the look of natural hair.
Lottie London Oil Slick Lip Oil
The Lottie London Oil Slick Lip Oil [4] ($7) gives you shiny, juicy lips without the sticky feeling. The formula comes in this sheer pink and crystal clear.
Ace Beaute Nostalgia Palette
You can create hundreds of bright eye makeup looks with the Ace Beaute Nostalgia Palette [5] ($39). It consists of 15 richly pigmented colours that blend into skin smoothly.
Becca Cosmetics Light Gleam Primer & Topper Liquid Eyeshadow
The Becca Cosmetics Light Gleam Primer & Topper Liquid Eyeshadow [6] ($26) is a dual-ended liquid eyeshadow and primer that allows you to create saturated, shimmery eyeshadow looks.
Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette in 10 Money
The 10 Money shade of the Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette [7] ($25) is perfect for fall with its six pans of deep green and gold hues.
Maybelline New York Banana Loose Setting Powder
The Maybelline New York Banana Loose Setting Powder [8] ($10) gives your skin a smooth, matte finish and blurs your makeup for a soft-focus effect.
Sol de Janerio Brazilian Kiss Tinted Cupuaçu Lip Butter
Say hello to soft, buttery-smooth lips with the Sol de Janerio Brazilian Kiss Tinted Cupuaçu Lip Butter [9] ($20). Each shade gives you sheer, buildable colour.
Benefit Cosmetics Brow Microfilling Eyebrow Pen
Drawing on natural-looking brows is much easier with the Benefit Cosmetics Brow Microfilling Eyebrow Pen [10] ($25). It features a three-prong tip to create hairlike strokes.
NYX Professional Makeup Sweet Cheeks Soft Cheek Tint
The buildable formula of the NYX Professional Makeup Sweet Cheeks Soft Cheek Tint [11] ($9) allows you to add a natural flush of colour to your cheeks.
It Cosmetics Your Skin But Better Foundation + Skincare
The name says it all: It Cosmetics Your Skin But Better Foundation + Skincare [12] ($40) delivers barely there (but buildable) coverage and comes in 40 shades.
Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara
Coming very soon on Aug. 26 is the first mascara in the Pillow Talk line, the Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara [13] ($29). It offers extreme volume and lift to your lashes.
Pat McGrath Labs Mothership Rose Decadence Eyeshadow Palette
The Pat McGrath Labs Mothership Rose Decadence Eyeshadow Palette [14] ($65) is a six-shade eyeshadow palette with colours inspired by soft roses. Use them together for a full glam look or individually.
Milk Makeup Kush Liquid Eyeliner
The Milk Makeup Kush Liquid Eyeliner [15] ($22) is a felt-tip waterproof liquid eyeliner pen that allows you to draw on a perfect wing.
Ilia Beauty Balmy Gloss Tinted Lip Oil
The Ilia Beauty Balmy Gloss Tinted Lip Oil [16] ($26) comes in six shades and offers deep hydration with a glossy sheen of colour.
L'Oréal Paris True Match Eye Cream in a Concealer
Dark circles and discoloration are no match for the L'Oréal Paris True Match Eye Cream in a Concealer [17] ($12), which offers not only great coverage but also 24 hours of hydration.
Vesca Beauty Stargaze Luminous Glow
The Vesca Beauty Stargaze Luminous Glow [18] ($28) is a creamy powder highlighter that comes in four shades to fit every skin tone.
Morphe 35C Everyday Chic Artistry Palette
There's nothing not to love about the Morphe 35C Everyday Chic Artistry Palette [19] ($25). It offers a variety of matte and shimmery eyeshadow shades that range from soft neutrals to deeply pigmented purples and pinks.
E.l.f. Cosmetics Bite Size Face Blush & Highlighter Duo
The E.l.f. Cosmetics Bite Size Face Blush & Highlighter Duo [20] ($3) allows you to customise your highlighter, bronzer, and blush look with shades that complement every skin tone.
One/Size by Patrick Starrr Eye Popper Sparkle Vision Liquid Eyeshadow
You can trust that the One/Size by Patrick Starrr Eye Popper Sparkle Vision Liquid Eyeshadow [21] ($22) will stay in place and give you an ultrapigmented glitter finish.
MAC Powder Kiss Liquid Lipcolour
The MAC Powder Kiss Liquid Lipcolour [22] ($24) gives you the same ultrapigmented colour that you love from the classic Powder Kiss but in a whipped, mousse-like texture.
Patrick Ta Major Glow All-Over Glow Balm
The Patrick Ta Major Glow All-Over Glow Balm [23] ($50) is a moisturising face and body gloss that comes in two shades and gives your skin a glass-like shine.
BareMinerals Strength & Length Serum Infused Brow Gel
The BareMinerals Strength & Length Serum Infused Brow Gel [24] ($22) helps to nourish your brows with its plant-based brow serum while adding a hint of natural colour.
Essence My Skin Perfector Loose Fixing Powder
The Essence My Skin Perfector Loose Fixing Powder [25] ($6) is an ultralightweight powder that locks in your foundation for all-day wear. It comes in six shades so you can find your true second-skin match.
Deck of Scarlet Mistake Proof Bronzer
You've probably tried cream, powder, and even gel bronzer, but what about spray? The Deck of Scarlet Mistake Proof Bronzer [26] ($36) gives you a natural contour with its innovative mist formula.