If you're like me, you've likely seen Ilia Beauty [1] pop up on your Instagram feed. The brand's popular Super Serum Skin Tint [2] ($40) seemed to be everywhere, and everyone always raves about it [3], so I was so tempted to try it for myself. I have acne-prone skin that breaks out easily, and I haven't switched my foundation in five years because I was always nervous about suffering from a breakout when switching. I decided to finally take the jump and try it and was blown away.
At first, I was hesitant to test it out, because I never know if products I see on social media are worth the hype. I'm beyond glad I did, because it's my new everyday go-to product, and since then, I have fallen in love with so many other products from Ilia. Whether you're new to the brand or already a fan, I'm here to help you shop it. Ahead, I curated a list of my favourites in addition to bestsellers that customers love [4], so you'll know exactly what's worth adding to your routine. From foundation to mascara and a hydrating lip mask, you won't regret it. Take a look.
Ilia Beauty Super Serum Skin Tint SPF 40
The popular Ilia Beauty Super Serum Skin Tint SPF 40 [5] ($48) is the brand's bestseller and what sold me on the line. Its light coverage is just enough for everyday, and it feels amazing on my skin.
Ilia Beauty Lip Wrap Hydrating Mask
The Ilia Beauty Lip Wrap Hydrating Mask [6] ($26) is another customer favourite that's worth a try. Simply wear it on its own for softer lips or even underneath your lip colour.
Ilia Beauty Limitless Lash Mascara
The flake-free Ilia Beauty Limitless Lash Mascara [7] ($28) helps lengthen and give volume to your lashes. Plus, it's an editor favourite [8].
Ilia Beauty True Skin Serum Foundation
If you're looking for a foundation with a little more coverage, then the Ilia Beauty True Skin Serum Foundation [9] ($54) is a great way to go. The buildable coverage makes it so you can get the exact finish you're looking for.
Ilia Beauty True Skin Radiant Priming Serum
The Ilia Beauty True Skin Radiant Priming Serum [10] ($52) gives you the perfect base layer to help your foundation look smooth and better than ever. The silicone-free primer is made with ingredients like hibiscus extract and aloe to keep your skin moisturised and hydrated.
Ilia Beauty Multi-Stick
The Ilia Beauty Multi-Stick [11] ($34) is an easy way to add some colour to your lips or cheeks on the go.
Ilia Beauty Radiant Translucent Powder SPF 20
The Ilia Beauty Radiant Translucent Powder SPF 20 [12] ($34) helps take down shine and give your makeup that perfect finishing touch. Plus, the handheld powder is easy to throw in your bag and always have on hand.
Ilia Beauty Tinted Lip Conditioner
If you prefer balms over lip sticks but want some colour, then try the Ilia Beauty Tinted Lip Conditioner [13] ($28). The nourishing balm is lightweight and perfect for everyday.
Ilia Beauty True Skin Serum Concealer
The medium-coverage Ilia Beauty True Skin Serum Concealer [14] ($30) offers a hydrating and light texture that easily blends into the skin and won't leave a dry cast.
Ilia Beauty Balmy Glass Tinted Lip Oil
Packed with hyaluronic acid, the Ilia Beauty Balmy Glass Tinted Lip Oil [15] ($26) will give your lips a hydrated tint.