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Best New Makeup For October 2019

The Best New Makeup Products of October Are Scary Good

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

October's best new makeup is packed with dark mysterious colours in shimmering finishes. Much like the crisp Fall weather, the new deeper colours are a welcome change from those of Summer. Whether you're ready to start practicing your Halloween makeup to complete your costume or want to experiment with shimmering smoky eyes, this month is packed with great new products. Our editors tried dozens of lip glosses, eye shadows, powders, and more to determine which makeup items deserved the highest of praise.

Image Source: Twitter user MarcBeauty

Wet n Wild Fantasy Makers Mega Last Liquid Metallic Eyeshadow

"Every year, I look forward to getting my hands on the Wet n Wild Fantasy Makers Collection just in time for Halloween. The collection always features the same great formulas I love from the brand, in brighter, unique colours. Right now, I can't get enough of the bright red shade of the Wet n Wild Fantasy Makers Mega Last Liquid Metallic Eyeshadow ($5)." — Sarah Siegel, assistant editor, Beauty

Image Source: wetnwildbeauty.com
Wet n Wild Fantasy Makers Mega Last Liquid Metallic Eyeshadow
$5
from wetnwildbeauty.com
Buy Now

Florence by Mills Glow Yeah Lip Oil

"The Florence by Mills Glow Yeah Lip Oil ($14) contains moisturising ingredients like jojoba seed oil and shea butter to leave lips soft and with an ever-so-slight shine. I have been using the lip oil when my lips feel dry and before I lay down a matte lipstick to ensure it wears comfortably." — Jesa Marie Calaor, assistant editor, Beauty

Image Source: ulta.com
Florence by Mills Glow Yeah Lip Oil
$14
from ulta.com
Buy Now

Butter London LumiMatte Blurring Finishing & Setting Powder

"I can't get over how air-brushed my skin looks when I use the Butter London LumiMatte Blurring Finishing & Setting Powder ($28). I love that it takes the shine out of my complexion, without making me look undead like other powders. The lid also is textured, which allows me to swirl off any excess powder on my brush."— SS

Image Source: ulta.com
Butter London LumiMatte Blurring Finishing & Setting Powder
$28
from ulta.com
Buy Now

Victoria Beckham Beauty Lid Lustre

"Basically, the Victoria Beckham Beauty Lid Lustre ($36) is a dream come true. Besides the fact that it's made with special healing crystals, it's also SO creamy and shiny. It instantly drew attention to my eyes and left behind a subtle and chic sparkle. Since it's a cream shadow, it's super buildable, meaning I can add as much or as little as I want to my look. Oh, and did I mention that the dark Onyx shade creates an aura that shields negativity? Yes, please." — Lauren Harano, editorial coordinator, Growth and Strategic Features

Image Source: victoriabeckhambeauty.com
Victoria Beckham Beauty Lid Lustre
$36
from victoriabeckhambeauty.com
Buy Now

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Bare Minerals Bounce & Blur Eyeshadow Palette in Dusk

"Imagine: five colours that effortlessly blend together and don't crease. That's what you get in the Bounce & Blur Eyeshadow Palette in Dusk ($29). This eye shadow stays in place and keeps my lids looking fresh all day long. What I really love about this palette is how lightweight and compact the packageing is. It has all the colours I need for day and night looks, and it doesn't take up too much room in my on-the-go beauty bag." — LH

Image Source: bareminerals.com
Bounce & Blur Eyeshadow Palette in Dusk
$29
from bareminerals.com
Buy Now

Lorac LUX Diamond Crème Eye Shadow

"The Lorac LUX Diamond Crème Eye Shadow ($22) in Suede is the perfect taupe shade for my fair skin. I always find creme eyeshadows to smudge all over and create a very dark, messy look, but just a couple taps of this sparkly product created the most beautiful natural smokey eye. It blends like a dream, and will definitely become my go-to when I need to punch up my look." —Charisandra Perez, senior coordinator, Social Media and Partnerships

Image Source: lorac.com
Lorac LUX Diamond Crème Eye Shadow
$22
from lorac.com
Buy Now

Marc Jacobs Beauty Dazzling Gloss Lip Lacquer

"The Marc Jacobs Beauty Dazzling Gloss Lip Lacquer ($28) is my new holiday staple . . . and it's only October! The shade "Pick Up!" is a lovely little champagne that turns my lips into a frosty wonderland. The one downside is that it's a little sticky, so I'd avoid it on windier days." — CP

Image Source: marcjacobsbeauty.com
Marc Jacobs Beauty Dazzling Gloss Lip Lacquer
$28
from marcjacobsbeauty.com
Buy Now

Sigma Liquid Lipstick in Fable

"A good lipstick, to me, withstands what I call the ice cream test. If it doesn't budge and remains just as bright after I devour a scoop of Cookies and Cream, it's earned a permanent place in my lipstick collection. Two coats of Sigma Liquid Lipstick ($20) does exactly that. One swipe creates a vibrant, opaque lip look across my lips, while additional layers just ensures it stays on all day. My go-to shade is Fable, which swipes on to be a neutral pink against my medium-tan skin tone." — JMC

Image Source: sigmabeauty.com
Sigma Liquid Lipstick
$20
from sigmabeauty.com
Buy Now

Tarte Fall Feels Eye & Cheek Palette with Brush Set

"The Tarte Fall Feels Eye & Cheek Palette with Brush Set ($25) is perfect for Fall. It has warm-toned hues, cosy shadow names like 'Fall Feels' and 'Pumpkin Patch,' plus flannel packageing. It includes seven matte and shimmery eye shadows and comes with a full-size Amazonian Clay Blush in the shade, Nude Rose. The formulas are so creamy and pigmented, I'll be reaching for this palette all season long." — Genesis Rivas, assistant editor, Makeup.com and Skincare.com

Image Source: qvc.com
Tarte Fall Feels Eye & Cheek Palette with Brush Set
$25
from qvc.com
Buy Now

BettyBoop x ipsy Matte Lipstick in Boop-Oop-A-Doop

"I can't get over how cute the entire Betty Boop x Ipsycollection is, but the matte lipstick in Boop-Oop-A-Doop ($14) is by far my favourite. The lipstick formula is a smooth and creamy matte in a classic cool-toned red (AKA one you can wear again and again this Fall and Winter). Not only will I be wearing this shade as my bold lippie this season, but it's also giving me major Halloween costume inspiration." — Jessica Harrington, associate editor, Makeup.com and Skincare.com

Image Source: Courtesy of Ipsy

Charlotte Tilbury Palette of Pops in Pillow Talk 

"I love a good sparkly eyeshadow palette and the Charlotte Tilbury Palette of Pops in Pillow Talk ($53) did not disappoint. It features four nude-pink eyeshadow shades that give your eyes a shimmery, metallic finish. I alternate between using all four hues to create a pinky-brown smokey eye and using just one shade across my entire lid to add a diamond-like sparkle. I'm just sad the palette is limited edition!" — JH

Image Source: charlottetilbury.com
Charlotte Tilbury Palette of Pops in Pillow Talk
$53
from charlottetilbury.com
Buy Now

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