As hard as it may be to start thinking about glowing, radiant makeup [1], we assure you: the time is almost here. There is a light at the end of this cold, dark — but seriously, when is daylight saving? — tunnel. Start exfoliating away that dull Winter skin and kiss those perpetually chapped lips goodbye (at least until next year, womp), because the best new makeup products for Spring [2] have started rolling in, and we can't help but get excited.
This season is the perfect time to give your beauty stash a major and long-overdue Spring cleaning [3]. Toss that foundation you haven't touched since last year, the mascara you keep swiping even though it dried up weeks ago, and that lipstick you keep saying you'll wear but never do, and make room for what matters: these newly launched cosmetics.
Need a little shopping inspiration? Ahead, POPSUGAR editors are sharing their favourite, end-all, be-all makeup products [4] for Spring, so far.
Nails Inc Inc.redible Jammy Lips Sheer Lacquer Lip Tint
"Hot tip: Nails Inc does so much more than nail polish, and this Inc.redible Jammy Lips Sheer Lacquer Lip Tint [5] ($12) is the lip product I've been reaching for over and over again the last few weeks. It's a balm-gloss-stain hybrid that offers the best of all worlds: it hydrates my lips, which are crazy dry right now (thank you, end-of-Winter weather), leaves behind just the right amount of colour (no mirror necessary), and lasts for hours." — Dawn Davis, senior editorial director, Group Nine Media
Tarte Sea Surfer Curl Volumizing Mascara
"As much of a self-proclaimed mascara hoarder I am, I'm also a repeat buyer — I can count on two hands the number of tubes that have made it into my regular rotation. On that list: the new Tarte Sea Surfer Curl Volumizing Mascara [6] ($23), which somehow manages to lengthen, curl, and bulk up my lashes in just a few swipes without then later transferring a veil of black pigment to my upper eyelids by 5 p.m. It's magic." — Kelsey Castañon, senior beauty editor
E.l.f. Cosmetics Hydrating Camo Concealer
"Maybe I'm too picky, but I have the worst luck when it comes to finding concealers I actually like. I need something that is full coverage and lightweight and works with my dry skin — I'm not about that patchy life. It's been a challenge to find something that works for me, but the E.l.f. Cosmetics Hydrating Camo Concealer [7] ($6) checks all my boxes and then some. It blends like a dream with my trusty beauty sponge, and I rarely have to reapply it throughout the day. Enough said!" — Jillian Selzer, senior social media editor, Makeup.com
"I'm sure most of you have heard about the original version of this concealer and that it's a dupe for that one prestige concealer that's all over YouTube. But if you have naturally dry or combination skin, this hydrating version of it may be a better fit. For as special as the soft formula is, the wand is the big selling point: it's thick and big, and it deposits the perfect amount of product wherever you need it. It's also only $6, which feels like an actual crime." — Samantha Sasso, associate native beauty editor
"I've never been one of those 'Oh, I'm just wearing concealer'-type of girls (please, I need a hell of a lot more coverage than that), but if I were, it'd be thanks to the E.l.f. Cosmetics Hydrating Camo Concealer [8] ($6). The moisturising formula seamlessly blends onto skin and is opaque enough to cover up even the gnarliest of breakouts but never dries or flakes as the day goes on. So while I'm still adding it on top of my everyday foundation, the end result looks 10 times more natural than it normally would — and for less than the cost of my Starbucks order." — KC
Kevyn Aucoin Unforgettable Lip Definer
"I recently hopped on the lip-liner bandwagon, and there's no stopping me now — I can't believe what I've been missing all these years. The new Kevyn Aucoin Unforgettable Lip Definer [9] ($22) is designed to match your natural lip colour so you can line and define your shape before colour application. It gives me naturally fuller-looking, accentuated lips, even when I'm just wearing a light lip gloss on top." — Jessica Harrington, associate beauty editor
Marc Jacobs Beauty Re(cover) Hydrating Coconut Lip Oil
"As someone who deals with chapped lips year-round, I'm always on the hunt for the perfect hydrating product, and the new Marc Jacobs Beauty Re(cover) Hydrating Coconut Lip Oil [10] ($29) impressed me right off the bat. It's not sticky or ridiculously thick like other oils and balms I've tried, and the combination of coconut, aloe vera, and vitamin E is like a tall drink of water for my lips. The best part? You can wear it alone and pass it off as a gloss or use it under your fave lippie, so it's super versatile." — JS
Maybelline New York Cheek Heat Gel-Cream Blush
"As someone who loves a radiant and dewy makeup look, I've been obsessed with the Maybelline New York Cheek Heat Gel-Cream Blush [11] ($8). This gel-to-cream formula beautifully melts onto skin while offering a healthy flush of colour and a luminous finish." — Genesis Rivas, assistant beauty editor, Makeup.com
Tower 28 Beauty ShineOn Jelly Lip Gloss
"Ever since my lips decided to be perpetually dry for life, I've been set on trying every amazing lip gloss out there. Now that my days of mattes are behind me, I'm all about the shiny, glossy, and hydrating formulas — and the Tower 28 Beauty ShineOn Jelly Lip Gloss [12] ($14) is my current favourite. Although the brand itself launched some time ago, its latest shade Spicy has me so hooked. I love red lipstick, but it sometimes feels too intense against my fair skin. This sheer but juicy formula lets me rock the colour I love so much in a way I'm comfortable with. Now I get why these sell out so quickly on Sephora." — SS
Supergoop! Glowscreen Sunscreen SPF 40
"I decided I had to try the Supergoop! Glowscreen Sunscreen SPF 40 [13] ($36) when it started blowing up on my Instagram feed — everyone was raving about it, and I started to get major FOMO. Now, I totally get the hype. It gives you out-of-this-world radiance that begs to be a part of your everyday Spring beauty look. I use it instead of foundation and still can't believe it's a sunscreen." — JH
E.l.f. Cosmetics Matte Putty Primer
"I'm Sam, and TikTok made me try the E.l.f. Cosmetics Matte Putty Primer [14] ($8) — what's new? I wish I could rattle off a million reasons why this stuff is so worth it, but it's simple: it keeps my makeup even, poreless, and matte for hours. What more could you really need?" — SS
Shade M Beauty Liquid Lipstick in Modish
"The true test of a good liquid lipstick, in my opinion, is whether it withstands what I call the pizza test. If it can stay put despite my devouring at least two slices of a Hawaiian pie, I'm never letting it go. That's really all I need to say about the Shade M Beauty Liquid Lipstick in Modish [15] ($20): that sh*t lasts." — KC
Maybelline New York The Falsies Lash Lift Mascara
"Let me start by saying: I never leave the house without mascara and am very picky when it comes to how my eyelashes look; I want them to be fanned, lifted, and volumized without looking like I layered on the product (which I'm usually guilty of). The Maybelline New York The Falsies Lash Lift Mascara [16] ($9) quickly became one of my holy-grail products shortly after it launched. It does everything I could ask for, and my lash curl lasts all day. Nothing else matters." — JH
Ciaté London Everyday Vacay Coconut Setting Powder
"It's hard for me to get excited about a setting powder, but the Ciaté London Everyday Vacay Coconut Setting Powder [17] ($22) did just that. Words can't describe how touchably soft it is — 'light as air' doesn't even come close to it. Not to mention, it has a delicious coconut scent that makes me feel like I'm sitting on a beach every time I brush it onto my T-zone." — JH
Mary Kay Liquid Eyeliner Pen
"I used felt-tip liner every morning for a decade, then one day I woke up and decided to quit cold turkey. It was so hard to keep the look from creasing, and the pens kept drying out. But this Mary Kay Liquid Eyeliner Pen [18] ($16) has me back on the felt-tip-liner train. It is inky but dries fast and doesn't crease, and my pen is still going strong a month later." — DD
The Crème Shop Permanent Popsicle Lip Juice Stain
"One swipe of The Crème Shop Permanent Popsicle Lip Juice Stain [19] ($10) was all it took to make me fall in love. Between its insanely rich pigmentation, hydrating formula, and long-lasting wear, I've been finding myself reaching for it every day. The shade Crèmesicle is a pretty peachy nude that I find looks great on my medium skin tone." — GR
L'Oréal Bambi Eye Mascara
"I've waxed poetic on this mascara [20] to everyone who would listen, but let me tell you again: it's magic. I've been genetically blessed with my father's extralong eyelashes, but only a few formulas actually keep a curl that isn't dramatic and fake; the L'Oréal Paris Bambi Eye Mascara [21] ($11) is that for me. It's affordable, it works, and it's officially sold me on brown mascara (seriously, the black-brown shade is the real MVP)." — SS