Are you all about making smarter beauty choices in 2020? Now's certainly the time to budget your spending [1] and pinpoint the products you truly can't live without [2], not to mention the hottest celeb favourites [3], most popular products on the shelves, and maybe even your zodiac sign can offer some inspiration [4]. But you must also consider which new trends might work for you.
Whatever your beauty needs may be, there's a new product at Sephora [5] in 2020 (already) that'll fit the bill. Or, if you're just looking to try something new, here's your chance to find something you didn't even know you needed. Check out the best new makeup [6] at Sephora ahead — and get ready to be inspired.
Yves Saint Laurent Rouge Volupte Rock'N Shine Lipstick
We're seeing stars with this Yves Saint Laurent Rouge Volupte Rock'N Shine Lipstick [7] ($38) . . . and it's not just 'cause of its star-shaped core. That bit is actually filled with pearls to bring an iridescent shine to your lips, and then there are seven medium-coverage shades to add a touch of colour, too.
Violet Voss Best Life 2 Palette
It's not hard to create your best (eyeshadow) life with the options in this bold, blendable Violet Voss Best Life 2 Palette [8] ($49). There are highly pigmented matte colours, creamy satin shades, shimmering foils, and metallic finishes, plus seven larger pressed-glitter options to end your look with a final sparkle.
Aether Beauty Supernova Crushed Diamond Highlighter
Yes, there's actually (ethically sourced) diamond powder in this new Aether Beauty Supernova Crushed Diamond Highlighter [9] ($28). There are pink-gold and silver shades so you can choose the best shimmer for your skin tone, and they both help protect collagen with sparkles to reflect light in an illuminating glow.
Bobbi Brown Crushed Oil-Infused Gloss
For lips that really shine, check out the new Bobbi Brown Crushed Oil-Infused Gloss [10] ($27). There are 15 colour choices, and all have the same oils (including coffee seed, kuikui nut, avocado, and jojoba) for added hydration without stickiness.
Urban Decay Stay Naked The Fix Powder Foundation
If you're already a fan of Urban Decay's naked foundation, this new Stay Naked The Fix Powder Foundation [11] ($39) is the same thing in a weightless vegan powder form. It even comes with a charcoal-infused sponge to detoxify and mattify skin each time you swipe it on, and there's a new Stay Naked Correcting Concealer Mini [12] ($14) to fix any problem spots, too.
Tarte Big Ego Frameworker Brow Pomade
The new Tarte Big Ego Frameworker Brow Pomade [13] ($17) builds up to outline and fill in brows with waterproof, smudge-proof definition and colour. Use the partnering Big Ego Fill Service Brow Brush and Spoolie [14] ($17) to get that desired effect — one side can apply any of the eight colours and the other sides combs it through.
Smashbox Always On Cream to Matte Lipstick
The new Smashbox Always On Cream to Matte Lipstick [15] ($24) slides on creamy (like a traditional lipstick) but covers with the pigment of a liquid formula and then dries matte with an oil complex inside to leave lips still feeling nourished at the same time.
Fenty Beauty by Rihanna Snap Shadows Mix and Match Eyeshadow Palette
One especially cool thing about the new Fenty Beauty by Rihanna Snap Shadows Mix and Match Eyeshadow Palettes [16] ($25) is the fact that you can snap any two (of the eight options) together for your ideal combination. Each six-shadow palette already has a range of complementary matte and shimmer finishes, but this way you can get twice as creative with two times the colour choice on the go.
Estée Lauder Futurist Hydrating Rescue Moisturising Foundation SPF 45
This new Estée Lauder Futurist Hydrating Rescue Moisturising Foundation SPF 45 [17] ($45) is more than just makeup. The foundation has soothing probiotics to treat redness and other irritation, plus ion-charged water and chia seed extract to protect and hydrate all day long.
Dior Forever Skin Correct Concealer
There's a wide range of shades and undertones for the new Dior Forever Skin Correct Concealer [18] ($36). This long-wear, full-coverage concealer hides dark spots, redness, and under-eye circles, without settling into facial lines after it's applied.
Tarte Tartelette Party Amazonian Clay Eyeshadow Palette
This new Tarte Tartelette Party Amazonian Clay Eyeshadow Palette [19] ($19) features six warm-neutral eyeshadows in a small-enough kit to be slipped into a bag or desk drawer, you know, just in case an impromptu party happens. There are both matte and shimmer choices that are long-wearing thanks to the Amazonian clay inside.
Sephora Collection Jelly Melt Glossy Lip Tint
So, there are actually two steps with this new Sephora Collection Jelly Melt Glossy Lip Tint [20] ($10). First, it melts onto your lips after it's applied for a touch of shine and then, as it dries, the shine wears away and your lips are left with long-lasting colour in its place.
Tarte Big Ego Sketch and Set Brow Pencil and Tinted Gel
What's not to love about a dual-edged brow product? The new Tarte Big Ego Sketch and Set Brow Pencil and Tinted Gel [21] ($24) has a micro-tip pencil end to fill in and shape sparse brows, and then a tinted gel end to keep those brows — and new definition — in place for up to 12 hours.
Sephora Collection #Eyestories Miniature Eye Palette
The Sephora Collection #Eyestories Miniature Eye Palettes [22] ($10) want you to have an adventure, but you don't even need to leave home. Take the Southwest Sunrise option, for example, with warm gold, brick, and brown shades inspired by the Grand Canyon. No matter which story you choose to tell, your eyes will have enough shimmer and sparkle to captivate any audience.
It Cosmetics Pillow Lips Collagen-Infused Lipstick
The new It Cosmetics Pillow Lips Collagen-Infused Lipstick [23] ($24) not only packs collagen to support skin's elasticity, but there's also plumping hyaluronic acid and soothing aloe, too. The 14 shades come in both matte and cream finishes, but all have a rich texture and high-impact colour.
Tarte SEA Surfer Curl Volumizing Mascara
Here's a new vegan product from Tarte: the SEA Surfer Curl Volumizing Mascara [24] ($23). It's made with plant waxes, algae, and vitamin E to naturally condition your eyelashes, while also coating each hair from root to tip with colour and a curl.
Too Faced Lunar New Year Diamond Light Highlighter
This new Too Faced Lunar New Year Diamond Light Highlighter [25] ($36) is a limited-edition highlighter made especially for the Year of the Rat. It offers a holographic finish and a unique product for everyone: each palette is custom poured, so no two highlighters are ever exactly the same.
Urban Decay Party Favour Eyeshadow Palette
This mini Urban Decay Party Favour Eyeshadow Palette [26] ($29) spotlights six shimmering new shades of the brand's Moondust Eyeshadow. Each one packs a microfine sparkle with metallic glitter so the colours reflect light and give your eyes a sheer shimmer (but can also be really built up for those glitter-lovers out there).
Benefit Cosmetics Brows and New Beginnings! Mini Value Set
It's a new year and this new Benefit Cosmetics Brows and New Beginnings! Mini Value Set [27] ($34) is here for it. If you've set a beauty resolution for 2020 [28] (or even plan to travel more), this limited-edition travel-size set has you covered with the bestselling Precisely, My Brow Pencil, The POREfessional primer, the Lovetint lip/cheek stain, and the Dandelion blush, already packed in a makeup bag to go.
Sephora Collection Clear Brow Gel
The new Sephora Collection Clear Brow Gel [29] ($12) is the ideal product to grab when you want to have tamed, defined brows without any added colour. It also works well on top of other brow pencils, powders, and pens for a brushed-through finish.
Dior Lip Glow Oil
This new Dior Lip Glow Oil [30] ($34) has the shine of a gloss, the nurturing effects of a balm [31], and the protection of an oil. There are six high-shine colours that react to your lips' moisture before revealing the unique hue for you.
Charlotte Tilbury Darling Eyeshadow Palette
This new Charlotte Tilbury Darling Eyeshadow Palette [32] ($57) features six of the founder's favourite colours to create a sunset-inspired style. Imagine adding the bronzed copper of the sun to the terracotta and brown hues of the earth, and you'll see it, too.
Nars Tinted Glow Booster
The Nars Tinted Glow Booster [33] ($39) boosts your natural complexion, whether you wear it on its own or you add it to your foundation. If you do the latter, this product can also extend how long your makeup lasts on your face (for up to 16 hours) because of the exclusive hydrating jojoba complex inside.
Sephora Collection Trio Face Palette
Each pressed-powder Sephora Collection Trio Face Palette [34] ($14) includes one matte blush and two highlighter choices so your cheeks get colour and the high points of your face can have a nice glow, too. There are four set options — ranging from rosy pink to golden copper — so there are different versions to suit various skin tones, too.
Gucci Rouge à Lèvres Satin Lipstick
Gucci's a fairly new arrival to Sephora, but there are already three different lipstick formulas offered. There's the Rouge à Lèvres Satin Lipstick [35] that's seen here (with 36 colours), the Rouge à Lèvres Mat Matte Lipstick [36] (in 28 shades), and 18 choices of the Rouge à Lèvres Voile Sheer Lipstick [37] (all options are $42 each).
Nars Afterglow Eyeshadow Palette
The Nars Afterglow Eyeshadow Palette [38] ($59) is a limited-edition assortment of 12 all-new matte, satin, shimmer, and metallic shades. This versatile palette can be used every day or for special nights out, and some of the darker colours can even sub in for your eyeliner, too.
Fenty Beauty by Rihanna Stunna New Year Highlighter + Lip Set: Lunar New Year Edition
Here's a chance to save on two Fenty Beauty by Rihanna favourites [39]. The special Stunna New Year Highlighter + Lip Set: Lunar New Year Edition [40] ($50) comes with the Killawatt Highlighter in the champagne-toned Mean Money/Hu$tla Baby combo and the Stunna Lip Paint in the universal red Uncensored shade. If you'd been eyeing either product, they'd normally ring in at $61 together.
Laura Mercier Pure Canvas Primer - Hydrating
If you're in the market for a new primer, there are five new ones at Sephora from Laura Mercier to choose from, and each serves a different purpose. Depending on your biggest skin concern, you can check out the Pure Canvas Primers in Hydrating [41] ($20-$38), Perfecting [42] ($38), Illuminating [43] ($38), Blurring [44] ($20-$38), and Protecting Broad Spectrum SPF 30 [45] ($38).
Hourglass Vanish Airbrush Concealer
The new Hourglass Vanish Airbrush Concealer [46] ($34) is a light-reflecting liquid concealer that not only reduces the look of pores, fine lines, blemishes, and dark circles, but it also won't settle into creases so you get an airbrushed, brightened effect, too.
Natasha Denona Mini Glam Eyeshadow Palette
Natasha Denona is back and this time with a cool-toned Mini Glam Eyeshadow Palette [47] ($25). As always, there are matte, metallic, and sparkly shadows inside, but this time with cooler undertones in the nude, bronze, and browns than in the Benefit Cosmetics Cheek Champions Mini Blush, Bronzer and Highlight Set [48] ($29) would ring in at $80 if you bought each of the five products separately. But if you pick up this new set, you get two bronzers (Hoola Matte Powder Bronzer and Hoola Lite Light Powder Bronzer), the Dandelion Baby-Pink Brightening Face Powder and Dandelion Twinkle Nude-Pink Powder Highlighter, and the Dream Rush Warm Nectar Blush all together.
RMS Beauty Living Luminiser Glow Quad
The new travel-size RMS Beauty Living Luminiser Glow Quad [49] ($25) brings a more natural looking — i.e., not glittery — glow to your face. The three highlighters and one bronzer also support your skin with antioxidant- and vitamin-rich buriti oil and hydrating squalane.
Tarte Cue the Confetti Eyeshadow Palette
This mini Tarte Cue the Confetti Eyeshadow Palette [50] ($19) gives you a rosy-warm range of shades from light to dark. They're all formulated with mineral pigments to soften your eyelids and Amazonian clay to minimize oil and lock in the colour at the same time.
Marc Jacobs See-quins Glam Glitter Liquid Eyeshadow
If you love glitter, this new Marc Jacobs See-quins Glam Glitter Liquid Eyeshadow [51] ($26) doesn't get sparkles on your regular brushes [52] as you can blend with your finger as desired — and the sparkles are suspended in liquid to glide on smoothly, too.