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The Best New Makeup Products at Ulta | August 2020

12 New Makeup Launches at Ulta We're Excited to Play With This August

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Our makeup routines have definitely changed in the last few months, but we've been having fun with products recently. Whether we're perfecting our no-makeup makeup look or playing with statement eye looks, there are a few new releases our makeup drawers could definitely use, and we're finding them all at Ulta. The beauty retailer has both high-end and drugstore makeup, so you can grab whatever you could possibly need. This August, try these 12 new launches.

Whether you're looking for lip gloss you can wear every day, your new favourite foundation with skin-care benefits, or a vibrant eyeshadow palette, these are the picks you'll be lusting after. Plus, there are so many cool new mascaras to choose from. Keep reading to shop our picks.

Image Source: Urban Decay

Too Faced Plump & Prime Face Plumping Primer Serum

Keep you skin looking beautiful and ready for makeup with this Too Faced Plump & Prime Face Plumping Primer Serum ($42).

Image Source: ulta.com
Too Faced Plump & Prime Face Plumping Primer Serum
$42
from ulta.com
Buy Now

Urban Decay Cosmetics Stay Naked Face and Lip Tint

This Urban Decay Cosmetics Stay Naked Face and Lip Tint ($26) comes in a bunch of different shades, and we love how versatile the product is.

Image Source: ulta.com
Urban Decay Cosmetics Stay Naked Face and Lip Tint
$26
from ulta.com
Buy Now

Morphe Glassified Lip Oil

This glossy Morphe Glassified Lip Oil ($9) feels like the best kind of beauty throwback.

Image Source: ulta.com
Morphe Glassified Lip Oil
$9
from ulta.com
Buy Now

Benefit Cosmetics Eye Beam Gel Highlighter

This Benefit Cosmetics Eye Beam Gel Highlighter ($24) is meant to be used on the eyes and cheeks for a pretty, natural glow.

Image Source: ulta.com
Benefit Cosmetics Eye Beam Gel Highlighter
$24
from ulta.com
Buy Now

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Morphe 35C Everyday Chic Artistry Palette

Just think of how many looks you can create with this Morphe 35C Everyday Chic Artistry Palette ($25).

Image Source: ulta.com
Morphe 35C Everyday Chic Artistry Palette
$25
from ulta.com
Buy Now

It Cosmetics Your Skin But Better Foundation + Skincare

If you want your foundation to do double duty, this It Cosmetics Your Skin But Better Foundation + Skincare ($40) is genius. It provides plenty of coverage and skin-care benefits in 40 shades.

Image Source: ulta.com
It Cosmetics Your Skin But Better Foundation + Skincare
$40
from ulta.com
Buy Now

Urban Decay Cosmetics Lash Freak Volumizing & Lengthening Mascara

This Urban Decay Cosmetics Lash Freak Volumizing & Lengthening Mascara ($25) provides everything we could want in a mascara.

Image Source: ulta.com
Urban Decay Cosmetics Lash Freak Volumizing & Lengthening Mascara
$25
from ulta.com
Buy Now

Dermablend Travel Size Loose Setting Powder

This mini Dermablend Travel Size Loose Setting Powder ($12) will keep your makeup in place.

Image Source: ulta.com
Dermablend Travel Size Loose Setting Powder
$12
from ulta.com
Buy Now

BareMinerals Strength & Length Serum Infused Mascara

Strengthen your lashes while making them appear longer with this BareMinerals Strength & Length Serum Infused Mascara ($22).

Image Source: ulta.com
BareMinerals Strength & Length Serum Infused Mascara
$22
from ulta.com
Buy Now

Buxom Full Force Plumping Lipstick — '90s Nudes

We love Buxom's plumping lip gloss, and now this Buxom Full Force Plumping Lipstick — '90s Nudes ($20) is here. There are such pretty shades, and it really does give a slightly plumping effect.

Image Source: ulta.com
Buxom Full Force Plumping Lipstick — '90s Nudes
$20
from ulta.com
Buy Now

L'Oréal Age Perfect Luminous Hydrating Lipstick

There are so many pretty shades to choose from when it comes to this L'Oréal Age Perfect Luminous Hydrating Lipstick ($11).

Image Source: ulta.com
L'Oréal Age Perfect Luminous Hydrating Lipstick
$11
from ulta.com
Buy Now

Urban Decay Cosmetics Naked Ultraviolet Eyeshadow Palette

We're so into all the fun shades in this Urban Decay Cosmetics Naked Ultraviolet Eyeshadow Palette ($49).

Image Source: ulta.com
Urban Decay Cosmetics Naked Ultraviolet Eyeshadow Palette
$49
from ulta.com
Buy Now

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