Popsugar Beauty Beauty News The Best New UK Beauty Products of April 2020 The Best New Beauty Products Launching in the UK in April 2020 13 April 2020 by Sophia Panych First Published: 2 April 2020 As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. In recent years, the beauty industry has grown exponentially, with new launches, lines, and collaborations coming at us in rapid succession. Every casual scroll through your Instagram feed presents you with new beauty products being revealed, and let's not even get started with all those targeted ads you never asked to see. So how do you keep track of all of the beauty newness going on? And more specifically, how do you know which items you can buy in the UK (without paying exorbitant shipping fees, that is)? Well, that's where we come in. Every month, we round up the most exciting launches coming to the UK, from classic brands to indie newcomers and all creams, sprays, and conditioners in between. April 2020 is not like every other month, however. We are starting off the month in lockdown due to the coronavirus outbreak, with most of us self-isolating at home with our families or flatmates for the second week in a row. Top of mind is how to stay healthy and keep our NHS workers safe, how to entertain and educate our kids whilst they're out of nursery or school, how to keep our bodies active and strong while stuck inside, and how to manage our stress and anxiety during these scary times. The last thing we're thinking about is what beauty products we can buy. But for some people, beauty (and, by extension, beauty products) may act as a distraction or a way to maintain some semblance of normalcy (a phenomenon known as the "lipstick effect"). And many brands — in addition to donating products to NHS workers and using their production lines to make hand sanitiser — are continuing to try and roll out new products for anyone who is interested or has the ability to buy. So keep reading to check out the newness — even if it's just to do some virtual window shopping from your living room. Charlotte Tilbury Magic Serum Crystal Elixir Image Source: charlottetilbury.com In what might possibly be her biggest launch since the debut of her brand, Charlotte Tilbury is coming out with a serum version of her best-selling Magic Cream, called the Charlotte Tilbury Magic Serum Crystal Elixir. Similar to the original cream, this ingredient-packed serum promises to sit nicely under makeup and impart an immediate glowiness to your skin. The difference is that the serum promises long-term smoothing, firming, and hydrating benefits, thanks to a laundry list of hard-working ingredients like niacinimide, vitamin C (which is bound to gold microparticles to be less irritating and more effective), polyglutamic acid (a humectant derived from soybeans that the brand promises has four times the moisturising capabilities of hyaluronic acid), plant adaptogen and superfruit extracts, as well as the brand's proprietary Replexium peptide complex. Charlotte Tilbury Magic Serum Crystal Elixir (£60) launches on 16th April. Charlotte Tilbury Magic Serum Crystal Elixir £60 from charlottetilbury.com Buy Now Clinique Superdefense SPF 40 Multi-Correcting Gel Image Source: clinique.co.uk Here's the thing: you still need to be wearing sunscreen when indoors, especially if you spend a lot of time by a window. The new Clinique Superdefense SPF 40 Multi-Correcting Gel (£42) is an easy way to ensure you're protecting your skin in the morning, as it's both a skin-brightening moisturiser and broad-spectrum sunscreen in one. Not only does it block both UVA and UVB rays, but it also contains skin-protecting antioxidants like vitamins C and E and ergothioneine (an amino acid that helps prevent free radical damage), as well as hyaluronic acid (for hydration) and caffeine (to perk up dull complexions). Clinique Superdefense SPF 40 Multi-Correcting Gel £42 from clinique.co.uk Buy Now Wishful Thirst Trap Coccon Mask Image Source: hudabeauty.com The Wishful Thirst Trap Cocoon Mask (£9) is Huda Kattan's second skincare launch for her new brand Wishful, the first being the Yo Glow Enzyme Scrub that debuted back in February. Soaked in an ultra-moisturising essence, this sheet mask is made of a double-layer fibre that's denser and squishier than your traditional sheet mask, meaning that not only does it hold onto the formula better, but it also doesn't slip and slide off your face. Leave it on for 20 minutes and your skin is noticeably softer, plumper, and glowier (we got totry it out before the launch!), thanks to a combination of glycerin, niacinamide, sodium hyaluronate, althaea rosea flower extract, caffeine, and aloe vera. Wishful Thirst Trap Cocoon Mask £9 from hudabeauty.com Buy Now Dermalogica Active Clay Cleanser Image Source: dermalogica.co.uk Formulated for oily and combination skin types, the Dermalogica Active Clay Cleanser (£35) does a bang up job at absorbing all the gunk in your pores and excess oil on the surface of your skin thanks to kaolin clay and activated charcoal. But just because it's ultra-cleansing doesn't mean it's ultra-harsh. Quite the opposite, in fact. The charcoal-grey cream contains botanical lipids and murumuru seed to keep the skin soft. It also contains prebiotics, which are basically like fertiliser for the good bacteria that lives in your skin's microbiome — the invisible layer in and on our skin that contains over 1 trillion types of bacteria that help fight infections, combat environmental damage, regulate pH levels, and keep our skin nice and glowy. When the good bacteria is balanced and thriving on your skin, it keeps the bad bacteria in check, meaning less inflammation and fewer spots. Use the Active Clay Cleanser as a face wash, or like a purifying mask, letting it sit on your skin for a few minutes before rinsing it off with warm water. Dermalogica Active Clay Cleanser £35 from dermalogica.co.uk Buy Now Tropic Clear Skies Cleansing Powder Image Source: tropicskincare.com Just add water to activate the skin-smoothing ingredients in the Tropic Clear Skies Cleansing Powder (£18). Using two types of encapsulated plant enzymes, the cleanser gets rid of any and all impurities: lipase breaks down sebum and excess oils on your skin, while protase breaks down protein buildup on the surface, i.e. dead skin cells. Tropic Clear Skies Cleansing Powder £18 from tropicskincare.com Buy Now Votary Super Glow Mask Image Source: votary.co.uk Treating your skin to an at-home facial? The Votary Super Glow Mask (£45) is a great way to finish off your routine, as the all-natural formula both exfoliates (with naturally derived salicylic acid) and hydrates (with avocado and peach oils). And spiked with a hit of neroli oil, it doubles as a mood booster as well. Votary Super Glow Mask £45 from votary.co.uk Buy Now Starface Glow Star Hydrocolloid Pimple Patches Image Source: starface.world Just a little over a month after launching in the UK, Starface, has already introduced a new product into the mix. Introducing the Starface Glow Star Hydrocolloid Pimple Patches (£16), which are basically the same as the brand's original pimple patches, they just glow in the dark. "Glow Star is inspired by bioluminescence and the plastic stars we stuck on our childhood bedroom ceilings," Starface founder, Julie Schott told POPSUGAR. "They are to be worn anywhere there's darkness: glow stars are just as fun under the covers as they are at a concert, and we want them to make people feel like the brightest star in the sky. They're like walking around with a ring light on during magic hour." Starface Glow Star Hydrocolloid Pimple Patches £16 from starface.world Buy Now Medik8 Illuminating Eye Balm Image Source: medik8.com The brand beloved by dermatologists and beauty editors alike introduces the Medik8 Illuminating Eye Balm (£32) this month, which promises to both brighten and hydrate the delicate skin around your eyes. The formula contains cucumber, which, in addition to containing antioxidants, also helps soothe the skin, while red algae depuffs and glycerin and hyaluronic acid hydrate. It also contains a subtle, light-reflecting tint that helps to counteract dark circles. Medik8 Illuminating Eye Balm £32 from medik8.com Buy Now Summer Fridays Lip Butter Balm Image Source: cultbeauty.co.uk Many of the POPSUGAR editors have noticed our skin and lips are dryer since self-isolating, so the Summer Fridays Lip Butter Balm (£19.50) couldn't have launched at a better time. The luxurious lip balm contains shea and murumuru seed butters and vegan waxes, as well as a delicious vanilla flavour that makes this not only an effective treatment but a sweet treat, too. Summer Fridays Lip Butter Balm £19.50 from cultbeauty.co.uk Buy Now Perricone MD Cold Plasma Plus+ Sub-D/Neck Image Source: harrods.com Perricone MD Cold Plasma Plus+ Sub-D/Neck (£119) is the latest product in the brand's classic Cold Plasma range. Targeting saggy, thin skin along the jawline, neckline, and décolleté, this formula is a concentrated version of the brand's original Cold Plasma cream. In addition to the brand's proprietary ingredient, DMAE (which has both anti-inflammatory and skin-smoothing properties), this formula also includes copper peptides (to strengthen damaged skin), encapsulated caffeine (which jolts the skin cells on the surface into action), niacinimide, hyaluronic acid, and omega fatty acids, all of which help promote firmer, smoother, tighter skin. Perricone MD Cold Plasma Plus+ Sub-D/Neck £119 from harrods.com Buy Now Paula's Choice Omega+ Complex Eye Cream Image Source: paulaschoice.co.uk Paula's Choice Omega+ Complex Eye Cream (£32) is all about hydration. The formula contains a potent blend of omega fatty acids, ceramides, and amino acids to help moisturise and plump up the skin around your eyes (which means fine lines look finer and crepey skin looks less so). The additions of niacinamide and licorice extract also help with brightening. Paula's Choice Omega+ Complex Eye Cream £32 from paulaschoice.co.uk Buy Now Eve Lom Moisture Lotion Image Source: spacenk.com The Eve Lom Moisture Lotion (£85) is the brand's newest hydrator, formulated for those with oily and combination skin types in mind. The oil-free face cream is both lightweight and intensely hydrating (thanks to hyaluronic acid), and helps balance out excess oil throughout the day thanks to alpine willow herb extract. Eve Lom Moisture Lotion £85 from spacenk.com Buy Now 111Skin Sub-Zero De-Puffing Energy Facial Mask Image Source: 111skin.co.uk 111Skin's Sub-Zero De-Puffing Eye Masks are a fan favourite, so it's no surprise it decided to launch a version for your entire face. 111Skin Sub-Zero De-Puffing Energy Facial Mask (£20 for one mask) promises to bring life back to dull, lacklustre skin that's become dull and lacklustre due to stress and fatigue. The sheet mask (which is biodegradable, BTW) is soaked in a serum full of various peptides and caffeine that, after 20 minutes, helps make skin look firmer, fuller, and like you haven't been trying to precariously balance homeschooling and working from home. 111Skin Sub-Zero De-Puffing Energy Facial Mask £20 from 111skin.co.uk Buy Now Sisley Paris Self-Tanning Hydrating Facial Skin Care Image Source: sisley-paris.com Sisley Paris makes some seriously effective (and seriously pricey) skin care (their Black Rose Mask is a beauty editor favourite). So we can't wait to try the new Sisley Self-Tanning Hydrating Facial Skin Care (£97), a fake tan and face cream in one. The formula contains the traditional self-tanning ingredient, DHA, which develops in 2-4 hours, as well as erythrulose, which develops 24 hours later into a gorgeous golden glow. And because the face cream also contains glycerin, as well as alpine rose and stevia leaf extracts, your skin will never become dull and dehydrated, even with regular use. Sisley Self-Tanning Hydrating Facial Skin Care £97 from sisley-paris.com Buy Now Becca Cosmetics Ignite Liquified Light Highlighters Image Source: beccacosmetics.com Becca is a brand that's made its mark on the industry with its gorgeous, ultra-flattering, intensely glowy highlighters, so the news of a new luminiser is always welcome. This month, Becca launches its first ever hybrid face-and-body highlighter. Becca Cosmetics Ignite Liquified Light Highlighter (£32) comes in five multidimensional shades — think a bronze with gold reflects, a mulifaceted opal, and an iridescent golden-pink — that you can tap onto your cheekbones and then slather all of your arms and décolleté if you want. And because the formula contains vitamin E and sunflower oil, it will also help keep your skin soft and supple. Becca Cosmetics Ignite Liquified Light Highlighter £32 from beccacosmetics.com Buy Now Revolution Pro CC Cream Perfecting Foundation Image Source: superdrug.com Revolution's newest base product is the Revolution Pro CC Cream Perfecting Foundation (£10), a hydrating liquid formula that comes in 20 shades and that can be applied with a sponge for a sheerer tint or layered with your fingers or a brush to provide fuller coverage that will hide any imperfections you want out of sight and out of mind. Revolution Pro CC Cream Perfecting Foundation £10 from superdrug.com Buy Now Flower Beauty Flower Pots Powder Blush Image Source: superdrug.com Drew Barrymore's cosmetics company, Flower Beauty, arrived at Superdrug last year, and it's been so popular, the brand decided to bring a bunch of additional products across the pond. The item not to miss: The Flower Beauty Flower Pots Powder Blush (£12). Available in four easy-to-wear hues, the silky powder formula is as pigmented and blendable as blushes three times the price. Flower Beauty Flower Pots Powder Blush £12 from superdrug.com Buy Now Victoria Beckham Beauty Eye Brick in Silk Image Source: victoriabeckhambeauty.com When Victoria Beckham launched her much-anticipated beauty line, she started with a collection of eye makeup to help fans re-create her signature smoky eyes, a range that included liners, shimmering cream pigments, and four shadow quads. This month, she introduces an extension to the Smoky Eye Collection, the new Victoria Beckham Beauty Eye Brick in Silk (£48) (which launches this Friday) made up of four warm, gilded hues inspired by her autumn 2020 runway collection. There's Linen (a pale champagne), Sunbeam, (a vibrant yellow gold), Sandal (a twinkly amber), and Copper (a gold-flecked bronze), all of which will flatter a variety of skin tones. Victoria Beckham Beauty Eye Brick in Silk £48 from victoriabeckhambeauty.com Buy Now Bobbi Brown Intensive Skin Serum Concealer Image Source: bobbibrown.co.uk Creamy, silky, and spiked with hydrating ingredients, Bobbi Brown Intensive Skin Serum Concealer (£30) is a great option if you're looking for a new undereye concealer. The award-winning, long-wear formula has a new and improved formula as of this month, as well as two new shades for deep complexions: Walnut (W-098) and Espresso (N-112). Bobbi Brown Intensive Skin Serum Concealer £30 from bobbibrown.co.uk Buy Now Too Faced Peach Perfect Instant Cover Concealer Image Source: toofaced.com Available in 18 shades, the Too Faced Peach Perfect Instant Cover Concealer (£18.50) launches in the UK on 10 April. The cream formula (that smells like peaches) is incredibly pigmented with a matte finish, making it great for covering up blemishes and dark spots, but maybe not your best bet for undereye circles. It's also long-wearing, waterproof, and sweatproof, which means it will be an ideal cover-up for when temperatures start to climb. Too Faced Peach Perfect Instant Cover Concealer £18.50 from toofaced.com Buy Now Kevyn Aucoin Glass Glow Liquid Illuminator Shade Extensions Image Source: spacenk.com The Kevyn Aucoin Glass Glow Liquid Illuminators (£16) is probably one of the brand's best-selling products, and this month, they've added three new otherworldly hues: Cosmic Flame (shown), Pixie Dreams (an iridescent pink pearl), and Solar Quartz (a soft champagne gold). Kevyn Aucoin Glass Glow Liquid Illuminators £16 from spacenk.com Buy Now Diego Dalla Palma My Toy Boy Mascara Image Source: diegodallapalma.com Diego Dalla Palma My Toy Boy Mascara (£24) promises lots of volume and length without any flaking, thanks to the flexible natural waxes used in the formula (derived from rice, carnauba, and cassia flower). Diego Dalla Palma My Toy Boy Mascara £24 from diegodallapalma.com Buy Now Larry King Liquid Hairbrush Conditioner Image Source: larryking.co.uk Following the success of his product styling range, famed London hairstylist, Larry King, has launched a hair-care range aptly named The Wash Cycle. The collection includes three shampoos and one conditioner, the Larry King Liquid Hairbrush Conditioner (£42), which, in addition to moisturising the hair, also smoothes down the cuticle to help lock in moisture and reduce frizz. It also helps detangle the hair while you rinse, which means less brushing when you step out of the shower. Like all the products in the range, the conditioner is free of sulphate, silicones, and parabens, and comes in refillable glass bottles. And with the salon closed due to the coronavirus pandemic, purchasing this or any other of King's hair products is a great way to help support the salon and the workers who are unable to work at the moment. Larry King Liquid Hairbrush Conditioner £42 from larryking.co.uk Buy Now L'Oréal Paris Colour Protect Intensive Purple Mask Image Source: boots.com L'Oréal Paris's new purple-tinted mask for pale-coloured hair (whether that's some form of blonde, grey, or white) couldn't have arrived at a better time. With salons closed until further notice, we'll take any product that helps keep our colour looking as good as possible until we can make an appointment again. The L'Oréal Paris Colour Protect Intensive Purple Mask (£6) not only hydrates dry strands, but it also helps counteract brassy, orange tones that can arise due to mineral buildup and general wear and tear. L'Oréal Paris Colour Protect Intensive Purple Mask £6 from boots.com Buy Now Glossier Hand Cream Image Source: glossier.com Somewhere between a lotion and a cream is the Glossier Hand Cream (£16), which contains meadowfoam seed oil and coconut fruit extract to hydrate dry, thirsty skin. But it's not just those key moisturisers that make this a standout. The formula also includes an ingredient the brand calls a 'glycofilm pollustop," which forms an invisible film over the skin to protect it from free-radical damage caused by external stressors. Scented with an updated version of the brand's You fragrance, the hand cream comes in an adorable (and utterly Instagram-able) squeeze-y bottle that looks like a lighter and is recyclable, too. Glossier Hand Cream £16 from glossier.com Buy Now Clean Reserve Radiant Nectar Eau de Parfum Image Source: spacenk.com Categorised as a "floral musk," the new Clean Reserve Radiant Nectar Eau de Parfum (£82), which launches on 22 April exclusively at Space NK, is the perfect spring scent. With top notes of pear nectar and ambrette seeds, and bottom notes of white cedarward and musk (with some tobacco flower and carrot seeds sandwiched in the middle), this eau de parfum is both succulently sweet and mysteriously heady at the same time. But this is more than just a pretty perfume. In celebration of the 50th anniversary of Earth Day, Clean Reserve donated towards and sponsored the Earth Day Network's 'Protect Our Species' campaign — an initiative and cause they're bringing awareness to by the addition of a tiny bee decorating the label of this light and juicy scent. Clean Reserve Radiant Nectar Eau de Parfum £82 from spacenk.com Buy Now We Are Paradoxx Mind Blown Hair + Body Treatment Oil Candle Image Source: weareparadoxx.com When this candle-slash-body-and-hair-oil first landed at our desks, we were a bit sceptical about the idea of using candle wax as a moisturising treatment. But we gave the We Are Paradoxx Mind Blown Hair + Body Treatment Oil Candle (£40) a shot, and turns out, it's surprisingly great. The strong lavender, eucalyptus, and bergamot scent gives off spa-like vibes — perfect for when we can't visit the actual spa. The candle wax contains shea butter as well as soybean and avocado oils, which is the perfect recipe for silky hair and hydrated skin. Light the candle, let it burn for 5-10 minutes, wait for it to turn into a liquid, then massage into the skin or apply the the ends of the hair as an oil treatment. We Are Paradoxx Mind Blown Hair + Body Treatment Oil Candle £40 from weareparadoxx.com Buy Now Jo Malone London Gardenia & Oud Absolu Image Source: m.jomalone.co.uk The heritage fragrance brand introduces the third addition to their luxe Absolu Collection, the Jo Malone London Gardenia & Oud Absolu (£200), which is described as a solar floral scent. In non-perfumer speak, that means it's a warm, white flowery scent that is meant to evoke the smell of a hot day, which it does with the blending notes like gardenia, amber, oud, and white musk. Jo Malone London Gardenia & Oud Absolu £200 from m.jomalone.co.uk Buy Now Rituals The Ritual of Jing Scented Candle Image Source: rituals.com Rituals launched an entire range this month meant to help relax our senses, and it's the Rituals The Ritual of Jing Relax Scented Candle (£20) that we can't wait to help bring some much-needed zen to our space. Rituals The Ritual of Jing Relax Scented Candle £20 from rituals.com Buy Now Codex Beauty Bia Cold-Process Bar Soaps Image Source: uk.codexbeauty.com Codex Beauty launches four new Codex Beauty Bia Cold-Process Bar Soaps (£17 each) this month: Cleansing, Balancing, Uplifting, and Invigorating. Unlike traditional bar soaps for the body, these bars don't contain any surfactants or added chemical ingredients; and because they're created using a cold-press process, a high level of glycerin — the ingredient that hydrates your skin — is left in the formula. Codex Beauty Bia Cold-Process Bar Soaps £17 from uk.codexbeauty.com Buy Now Beauty Pie Soul Providers Dry Oil Scrub Image Source: beautypie.com While we may not be going on holiday any time soon, we can still treat ourselves to beauty products that smell just like them. The Beauty Pie Soul Providers Dry Oil Scrub (£50) leaves skin feeling silky smooth and smelling really, really good. It's packed full of oils including sweet almond, evening primrose, and apricot kernel to make sure dry skin is well-moisturised while exfoliating away the dead skin cells. Beauty Pie Soul Providers Dry Oil Scrub £50 from beautypie.com Buy Now ShoppingBeauty NewsBeauty Products