The Best New Skin Care, Makeup, and Hair Care Launching in April 2021
In recent years, the beauty industry has grown exponentially, with new launches, collaborations, and celebrity lines coming at us in rapid succession. Every casual scroll through your Instagram feed presents you with new beauty products, and don't even get us started on all those targeted ads you never asked to see. So if you're someone who loves beauty, how do you keep track of all of the latest and greatest? And more specifically, how do you know which items you can buy in the UK (without paying exorbitant shipping fees, that is)? Well, that's where we come in. Every month, we round up the most exciting launches coming to the UK, from classic brands to indie newcomers and all the creams, sprays, and conditioners in between.
This April is an exciting month, and not just because pubs and restaurants can reopen for outdoor dining and we can go to nonessential shops again. If you're a beauty-lover, you'll be excited to find out that Glossier is launching a new exfoliating cleanser, Caudalie has reformulated its iconic Vinoperfect Radiance Serum to be even more effective, and Ardell introduces the world's first water-activated false lashes (no glue required).
Keep reading to discover all of the skin, hair, makeup, and fragrance newness arriving in the UK this month.
— Additional reporting by Tori Crowther